This study aims to find a model for strengthening digital literacy at the University of Darussalam Gontor. This research uses descriptive qualitative method. Data are collected through observation and interviews with five lecturers in the Communication Study Program at the University of Darussalam Gontor. This research found a model of strengthening digital literacy through the use of e-learning. The model includes elements of communication and collaboration in the form of active participation in learning and research activities. It consists of individual competence components in the form of use skills, critical understanding, and communicative abilities. This research contributes to a model of strengthening digital literacy through the use of e-learning.
Tujuan Pembangunan Berkelanjutan (TPB) atau Sustainable Development Goals (SDGs) adalah agenda yang dideklarasikan dalam majelis umum Perserikatan Bangsa-Bangsa (UN) pada tahun 2015 dan harus diraih bersama pada 2030. Nawacita adalah sembilan program yang diajukan Jokowi-JK selama periode 2014-2019. Penelitian ini bertujuan untuk mengetahui strategi-strategi komunikasi pembangunan yang dipakai Pemerintah Kabupaten Bojonegoro dalam mengkomunikasikan Nawacita dan SDGs. Penelitian ini menggunakan metodologi kualitatif dengan metode wawancara dan dokumentasi. Key informant dalam penelitian ini adalah Kang Yoto, Bupati Bojonegoro periode 2008-2018 dan dokumentasi dari berbagai sumber. Hasil penelitian ini adalah Pemkab Bojonegoro menggunakan strategi yang didasarkan pada media yang dipakai, strategi desain instruksional, strategi pemasaran, dan strategi partisipatori. Strategi yang dipakai efektif untuk mengajak masyarakat Bojonegoro sekaligus memberi informasi bagi publik. Pemerintah daerah yang lain bisa menerapkan strategi yang sama dengan mempertimbangakan kondisi masyarakatnya.
Generasi milenial yang lahir bersamaan dengan teknologi membuat tidak jauh dengan teknologi, antara lain internet dan media sosial saat ini, yaitu Instagram. Tujuan dari penelitian ini untuk menemukan keterbukaan diri atau self disclosure dengan kebebasan berekspresi dan menghilangkan rasa insecure yang dirasakan oleh generasi milenial di second account Instagram. Metode yang digunakan oleh peneliti adalah metode deskriptif kualitatif dimana peneliti melakukan observasi, wawancara, dan dokumentasi terhadap beberapa informan yang dipilih secara acak berawal dari usia 20 sampai 24 tahun (dewasa awal). Teori yang digunakan adalah teori self-disclosure dari Joseph Luft dan Hary Ingham, dan paradigma konstruktivisme sosial. Hasil penelitian menjelaskan rata-rata generasi milenial memiliki tingkat keterbukaan yang berbeda-beda karena setiap manusia memiliki kepribadian yang tidak sama persis. Di second account bebas berekspresi dan membagikan apa yang mereka ingin bagikan. Second account dapat membantu diri untuk lebih percaya diri tampil lebih besar di first account dan menghilangkan rasa insecure. Komunikasi yang dilakukan lebih intim di second account karena akun tersebut dikunci dan pengikutnya hanya orang-orang terdekat saja. Substansi penelitian ini memberikan kontribusi berupa rekomendasi kebijakan baru kepada seluruh generasi milenial untuk selalu percaya diri dan menjadi diri sendiri.
This study examines the role of #PakaiMasker and #DirumahAja hashtags on Twitter on shaping the mobilization of digital opinion support, measuring the effectiveness of the comparison of a network, actors between hashtags, and digital opinions. The theory used was Digital Movement of Opinion by looking at the level of actors and systems. The method used in this research is a mixture combining quantitative and qualitative methods. Quantitatively, this research looks at the communication networks from the sample of 2,000 tweet data: 1000 tweet data #PakaiMasker with 259 actors and 334 and 1000 tweet data #DirumahAja with 359 actors and 283 relationships using netlytic and gephi. Meanwhile, qualitatively, the researchers analyzed text that described and explained social networks. The results showed #DirumahAja was more able creating mobilization compared to #PakaiMasker. The success of the #DirumahAja was due to its extensive network system that able to reach actors using Twitter in giving their opinions regarding health campaigns during Covid-19 pandemic.
Tourism is a driver of Indonesia's economic growth to encourage GDP growth, increase the intensity of international trade, and increase global investment. The Maluku government must prepare maximum concrete steps in developing tourism based on local wisdom. This study aims to analyze destination branding based on local wisdom. The research uses a qualitative approach. Data were collected through participant observation, in-depth interviews, and focus group discussions. To enrich the data, the researchers also used data extracted from the documentation. The results showed that the Maluku tourism strategy in carrying out tourism branding based on local wisdom was indicated by the use of the tourism tagline The Spice Islands. In addition, the Maluku government elaborates between tourist attractions and cultural attractions, and strengthens brand identity and local identity. Keywords: branding, local identity, local wisdom, tourism.
#BlackLivesMatter accompanies several cases of discrimination against the black community. The hashtag was spread by actors who have great influences on Twitter users. The actors create communication network which connected to each other to form opinions about the Black Lives Matter movement. Researchers conducted a study to determine the distribution of #BlackLivesMatter at the actor level for the period 20-27 April 2021 in Twitter. The study used quantitative methods and a positivistic paradigm with a Social Network Analysis (SNA) approach. The results show that the actor with the highest degree of centrality is @jeanmessiha with 238 interactions, the actor with the highest betweenness centrality is @helloagain0611 with a value of 0.000049, the actor with the highest eigenvector centrality is @jeanmessiha with a value of 1 and there are 1,416 actors who have closeness centrality. # BlackLivesMatter has a low diameter value so that it spreads quickly but not too widely, not much reciprocity occurs, not concentrated in one dominant cluster but spread widely in several clusters. The actors play a role in spreading diverse opinions regarding Black Lives Matter, thus creating free discussion in several clusters on Twitter. Opinion widely spread on Twitter creates public opinion regarding the Black Lives Matter movement.
Knowledge sharing terbentuk ketika setiap anggota dalam organisasi saling berbagi pengetahuan secara bersama-sama untuk mengungkapkan pendapat, ide, kritik dan komentar kepada anggota lainnya. Universitas Gunadarma menjadi salah satu perguruan tinggi yang sudah menerapkan pembelajaran kolaborasi cloud meeting dan UGTV selama pandemi Covid-19 sehingga terjadi peningkatan knowledge sharing menggunakan Whatsapp dan Line. Penelitian ini bertujuan untuk menganalisis faktor pendukung knowledge sharing dalam komunitas mahasiswa Universitas Gunadarma dengan menggunakan media Whatsapp dan Line grup selama pandemi Covid-19. Metodologi penelitian ini adalah kuantitatif dengan menggunakan perangkat lunak Structural Equation Modeling (SEM), AMOS dan Teori Computer Mediated Communication untuk menganalisis data yang dikumpulkan menggunakan kuesioner dengan skala likert 1-5 kepada mahasiswa Universitas Gunadarma. Populasi penelitian adalah mahasiswa Fakultas Ilmu Komunikasi Universitas Gunadarma dan sampel penelitian adalah 741 responden yang terdiri dari laki-laki dan perempuan berusia 18-24 tahun. Teknik sampling menggunakan metode purposive sampling dengan kriteria mahasiswa Universitas Gunadarma yang rutin melakukan knowledge sharing. Hasil analisis SEM menunjukkan bahwa terjadi interaksi sosial dan ekspektasi hasil memengaruhi knowledge sharing untuk memenuhi kebutuhannya akan pengetahuan, dan kegunaan komunitas memengaruhi niat berbagi pengetahuan secara terus menerus. Sedangkan interaksi sosial tidak berpengaruh terhadap kebermanfaatan mahasiswa dan knowledge sharing tidak berpengaruh terhadap niat berbagi pengetahuan secara berkelanjutan. Pembatasan jarak yang diberlakukan oleh pemerintah sebagai akibat Pandemi Covid-19 menjadikan grup Whatshapp dan grup Line menjadi penting dan berguna dalam mencari dan berbagi ilmu di kalangan mahasiswa.
This study aims to determine the marketing communication strategy of Wedding Organizer @Ngantenan.Yuk through Instagram social media. With the Instagram social media Wedding Organizer @Ngantenan. Let's do marketing and promotion. Marketing and advancements made by Wedding Organizer @Ngantenan.Yuk are posting photos and videos of client weddings and information about weddings through Instagram. The research method used in this study is a qualitative descriptive method. Primary data is from information obtained from interviews with several informants. In comparison, secondary data is in the form of data obtained from books and other sources. The theory used in scientific writing research is New Media. Data collection techniques used are observation, interviews, and documentation. Based on the research results, the marketing communication strategy carried out by the Wedding Organizer @Ngantenan.Yuk was considered very good and appropriate. The marketing communication strategy carried out by Wedding Organizer @Ngantenan.Yuk is through Instagram social media by posting photos and videos of the client's wedding. Therefore, Wedding Organizer @Ngantenan.Yuk utilizes Instagram social media as a promotional tool to create the desired target. The advice that researchers can give is to be more consistent in marketing their services on the Wedding Organizer Instagram account @Ngantenan.Yuk to attract the attention of clients and face competition from other Wedding Organizers.
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