Generasi milenial yang lahir bersamaan dengan teknologi membuat tidak jauh dengan teknologi, antara lain internet dan media sosial saat ini, yaitu Instagram. Tujuan dari penelitian ini untuk menemukan keterbukaan diri atau self disclosure dengan kebebasan berekspresi dan menghilangkan rasa insecure yang dirasakan oleh generasi milenial di second account Instagram. Metode yang digunakan oleh peneliti adalah metode deskriptif kualitatif dimana peneliti melakukan observasi, wawancara, dan dokumentasi terhadap beberapa informan yang dipilih secara acak berawal dari usia 20 sampai 24 tahun (dewasa awal). Teori yang digunakan adalah teori self-disclosure dari Joseph Luft dan Hary Ingham, dan paradigma konstruktivisme sosial. Hasil penelitian menjelaskan rata-rata generasi milenial memiliki tingkat keterbukaan yang berbeda-beda karena setiap manusia memiliki kepribadian yang tidak sama persis. Di second account bebas berekspresi dan membagikan apa yang mereka ingin bagikan. Second account dapat membantu diri untuk lebih percaya diri tampil lebih besar di first account dan menghilangkan rasa insecure. Komunikasi yang dilakukan lebih intim di second account karena akun tersebut dikunci dan pengikutnya hanya orang-orang terdekat saja. Substansi penelitian ini memberikan kontribusi berupa rekomendasi kebijakan baru kepada seluruh generasi milenial untuk selalu percaya diri dan menjadi diri sendiri.
Tourism is a driver of Indonesia's economic growth to encourage GDP growth, increase the intensity of international trade, and increase global investment. The Maluku government must prepare maximum concrete steps in developing tourism based on local wisdom. This study aims to analyze destination branding based on local wisdom. The research uses a qualitative approach. Data were collected through participant observation, in-depth interviews, and focus group discussions. To enrich the data, the researchers also used data extracted from the documentation. The results showed that the Maluku tourism strategy in carrying out tourism branding based on local wisdom was indicated by the use of the tourism tagline The Spice Islands. In addition, the Maluku government elaborates between tourist attractions and cultural attractions, and strengthens brand identity and local identity. Keywords: branding, local identity, local wisdom, tourism.
This study aims to determine the marketing communication strategy of Wedding Organizer @Ngantenan.Yuk through Instagram social media. With the Instagram social media Wedding Organizer @Ngantenan. Let's do marketing and promotion. Marketing and advancements made by Wedding Organizer @Ngantenan.Yuk are posting photos and videos of client weddings and information about weddings through Instagram. The research method used in this study is a qualitative descriptive method. Primary data is from information obtained from interviews with several informants. In comparison, secondary data is in the form of data obtained from books and other sources. The theory used in scientific writing research is New Media. Data collection techniques used are observation, interviews, and documentation. Based on the research results, the marketing communication strategy carried out by the Wedding Organizer @Ngantenan.Yuk was considered very good and appropriate. The marketing communication strategy carried out by Wedding Organizer @Ngantenan.Yuk is through Instagram social media by posting photos and videos of the client's wedding. Therefore, Wedding Organizer @Ngantenan.Yuk utilizes Instagram social media as a promotional tool to create the desired target. The advice that researchers can give is to be more consistent in marketing their services on the Wedding Organizer Instagram account @Ngantenan.Yuk to attract the attention of clients and face competition from other Wedding Organizers.
Tourism is currently the leading sector of the Indonesian government which is packaged in the context of local wisdom. One of the concepts that can raise local wisdom is the concept of relationships tourism. This study aims to identify and analyze the concept of relationships tourism in promoting Maluku tourism based on local wisdom. The method used is a qualitative descriptive approach, in which the researcher conducts involved observations, in-depth interviews, FGDs, and documentation of the object under study. The theory used is the Social Construction of Reality. The results showed that one of the Maluku tourism strategies was to develop the concept of relationships tourism in introducing local wisdom. One of the activities is that tourists are invited directly to live with local communities and carry out activities such as making processed grilled sago with traditional cooking utensils or playing traditional musical instruments on the beach. This is done to encourage Maluku tourism based on local wisdom.
The news of the prohibition of the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) seized the public's attention. Several national media such as kompas.com, detik.com and republica.co.id have different points of view. Each media reported this phenomenon with different framing according to media ideology. The purpose of this research is to see the news framing of the news of the ban on the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) in the national online mass media. Methodologically this research uses a constructivism approach by applying textual analysis consisting of quantitative and qualitative analysis in the form of framing analysis. In addition, using intertextual analysis which includes analysis of text production and socio-cultural framing Robert Enmant. The results showed different frames on the 3 online portals. Kompas.com frames FPI news with a humanism frame, seeing the social impact of FPI's presence in society. The legal basis for the disbandment of FPI is clearly explained to show the truth to the public. Detik.com is almost the same as Kompas.com in framing the FPI phenomenon, by showing data and the fact that FPI has not yet received a permit again due to the organization's AD/ART problems. This is different from the Republika online frame which frames this reality in a straightforward manner, by showing evidence that FPI continues to fight injustice. The formation of negative opinions continues to be fought to provide a correct understanding of the community.
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