The educational space of a contemporary metropolis is characterized by broad diversity. Often, the choice of an educational institution that best meets the needs of the child and family is made in favor of a school that is at a distance from home, and the development of transport infrastructure makes this choice easier. Studies of children’s daily mobility, the factors that determine them, and the quality of families’ involvement in moving around the city to get an education are becoming quite relevant. The goal of the present research is to assess the significance to families with children of different ages of choosing a school within remote or walking distance and to describe the difficulties faced by parents. Methods included the authorial questionnaire, a sample of 414 parents of children studying in one of the administrative districts of Moscow. The basic results of the study can be formulated as follows. The topic of everyday educational mobility in the views of parents is relevant and significant for the city; the convenience of the school location is a key factor of choice; mobility increases as children grow up, with enlargement of schools, and the implementation of the “Big city schools” project which increases intraschool mobility; the average travel time to school is about 10 minutes on foot; for families whose children study in remote accessibility, the most important are vital topics of safety for the children’s life and health, including lifestyle issues; developing programs for parents whose children walk to school, and families who use private vehicles requires a differentiated approach.
Today we may witness a dire need to research how the urban environment influences urban health, well-being, and sustainability of local communities. The issue of urban health is closely connected with disease prevention projects and the integration of new preventive medical approaches with educational technologies. Due to a large number of responsible parties for the development of health literacy under the authority of different establishments, there is a problem to coordinate aligned activities. Thus the research of the healthcare institutions actions in health literacy development is extremely relevant. The objective of this research is to carry out an integral assessment of the degree to which the functions of preventing non-communicable diseases and developing health literacy are fulfilled by the sectors responsible for urban healthcare. The methods used in this research include a two-phase expert survey: the first group of experts (n: 24) selected the key aspects of healthcare activities, and the second group of experts (n: 35) assessed the quality of implementation of tasks by institutions in charge of disease prevention. The major problem is the lack of effective communication mechanisms in the sphere of intersectoral cooperation, informing the key disease prevention bodies of distributed responsibility, as well as state and social control of execution of laws and regulations. According to the obtained results, the state healthcare system is an important component of the health infrastructure. The functions connected with meeting the vital needs of the city population received medium-high ratings. However, the implementation of disease prevention functions by the healthcare system in Moscow was rated by experts at a low level. Besides, the experts consistently assigned an extremely low rating to the development of health literacy as one of the areas of activity covered by all sectors. To reinforce their outreach and awareness-raising work in the sphere of healthcare, executors of federal projects have to incorporate educational activities into their daily work.
The article studies current trends in consumer behavior that affect the beer and beverages market with the help of electronic technology. The peculiarities of behavior of beer and alcoholic beverages buyers during a crisis have been noted. The paper presents an analysis of alcoholic beverage groups sales structure in natural and monetary terms, identifies structural shifts in the beer market, and shows a trend for an increase in the market share of local brands. Dynamics of retail price of one liter of beer compared with the volume of the Russian beer and beer drinks market in 2017–2022 has been analyzed. The article concludes that the range of local brands and production of innovative products should be expanded. The possibilities of using electronic technologies in assortment management in the beer and beverage market have been shown. Enterprises producing beer and soft drinks need to analyze big data on an ongoing basis, as well as use digital tools for interacting with consumers. The possible path of consumers in the beer and beverages market based on these tools has been described. The article also shows dynamics of the emergence of new brands in the carbonated drinks market, considers possibilities of developing the assortment policy of domestic beer and beverage producers in this direction, and describes global and regional features of growing segments, such as functional, energy and sports drinks, non-alcoholic cocktails, as well as non-alcoholic beer and wine options.
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