Quality of living" and "standard of living" are closely connected social-economic categories largely which determine the social-economic efficiency and development of any country. The purpose of the study was to assess the quality of living of the population of Russia and identify ways to improve it. To minimize the gap of the standard of living between Russia and developed market economies it is necessary to take targeted measures by the state. This should be preceded by a definition of the actual state of the quality of living and its compliance with the indicators adopted in official estimation. Therefore, the study was aimed to identify deviations of real values of the quality of living from the calculations used in practice, as well as to search for the methods used by developed economies and appropriated to Russia. The methods used for the study were analysis of the structure of expenses for the living support of a low-paid category of employees, interviewing to define the satisfaction with the quality of living, comparative analysis of Russian and foreign methods of calculating the minimum salary and consumer basket. The results were taken as the basis for substantiating ways to improve the quality of living of the population of our country.
Technological entrepreneurship is one of the most critical research areas in the modern economy due to the significant contribution of rapidly growing companies to the economic growth of the country and regions of the world. Identifying factors affecting the success and effectiveness of startups will allow regulating tools to support and stimulate entrepreneurship in high technologies and innovations. The article considers the historical aspect of citizens' transition with engineering competencies into entrepreneurial activity, their adaptation to market processes. In the study, there is a hypothesis about the importance of economic and managerial education for technological entrepreneurs, entrepreneurs with technical competencies. Attention is drawn to the need for engineers to master economic competencies to improve their work efficiency in entrepreneurship. It is proposed to pay great attention to the full-fledged retraining of engineers to acquire economic competencies in the created courses. Specific measures to solve it are recommended. The necessity of improving the quality of products and services provided by enterprises is substantiated. The importance of conducting an effective pricing policy by an enterprise is considered.
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