Abstract-Indonesia is a multiethnic country with more than 1000 ethnics and sub-ethnics. This ethnicity phenomenon played an important part on internal population mobility. Moreover, transmigration, a type of Indonesian internal mobility, is believed as a cultural project and interpreted as "Javanization" processes carried out by migrants from Central and East Java to the other islands in Indonesia. This paper aims to qualitatively describe social identity and ethnicity phenomena and their relation to internal mobility in Indonesia. In general, this study showed that Indonesian migration pattern is stable with increasing trend. Regional autonomy is a reason for this phenomenon, which opened big opportunity for jobs and investments. However, rural urban gap is still a major problem. Therefore, shifting growth centers to rural areas to foster rural industrialization and "agropolitan" are needed. Similarly, as a national development program, transmigration should develop better social life to pursue national unity and ready to anticipate social identity and ethnicity potential problems in the society. Finally, Expectation to have a better life in a new place and high social bond among Javanese, for sure, have changed social space identity in transmigration location to be a new social space which is more heterogeneous.
Indonesia has various tourist attractions. Agro-tourism is one of the potential tourism. Orchid Forest is an agro-tourism object that combines pine forest areas with orchid cultivation. Tourist attractions that utilize the potential of natural resources have an unknown economic value. This research aims to know the economic value of Orchid Forest and what factors influence the frequency of visits. This research used an individual travel cost method (ITCM) to estimate the economic value of Orchid Forest. The results indicate factors that significantly influence the frequency of visits are respondents' age and residence distance. The value of consumer surplus is Rp 102,000 and the economic value of Orchid Forest in 2019 was Rp 70,365,618,000. This value will give a new perspective for public authorities for the protection and further development of tourist attractions in the future.
ABSTRAK Pengusaha kedai kopi tidak saja harus mampu menjual produk dan jasanya, tetapi juga harus mempunyai kemampuan untuk mengerti dan memahami selera konsumen. Penelitian ini bertujuan untuk mengkaji perilaku konsumen kedai kopi dari aspek pola pembelian kopi, preferensi, kepuasan dan loyalitas konsumen. Penelitian dilakukan di 2 kedai kopi yaitu Jigana Coffee Shop dan Kedai Kopi Inspirasi yang berlokasi di Kecamatan Cibinong, Kabupaten Bogor, Jawa Barat. Penelitian ini menggunakan desain penelitian kuantitatif yang dilakukan dengan metode survey pada 27 konsumen Jigana Coffee Shop dan 45 konsumen Kedai Kopi Inspirasi yang didapatkan melalui teknik sampling systematic melalui perhitungan rumus Cochran. Data dianalisis menggunakan tabel distribusi frekuensi. Hasil penelitian menunjukkan bahwa pola pembelian kopi oleh konsumen di Jigana Coffee Shop dan Kedai Kopi Inspirasi kebanyakan dengan alasan sekadar ingin mencoba dan ingin mendapatkan suasana yang nyaman dengan minum kopi di kedai kopi dan bercengkrama bersama teman atau pasangan pada sekitar jam 17.00 hingga 21.00. Adanya potongan harga dan promosi "buy one get one" sangat mempengaruhi minat konsumen untuk berkunjung ke kedai kopi. Sementara dari segi preferensi konsumen, jenis minuman yang paling disukai adalah Espresso based dan Manual Brew. Sedangkan untuk jenis minuman yang paling disukai konsumen adalah kentang goreng dan roti bakar. Kemudian mengenai kepuasan dan loyalitas, sebagian besar konsumen merasa puas setelah melakukan kunjungan ke kedai kopi dan berminat untuk melakukan kunjungan ulang. Kata kunci: Perilaku petani, pola pembelian, preferensi, kepuasan, loyalitas, konsumen, kedai kopi ABSTRACT Coffee shop entrepreneurs must not only be able to sell their products and services, but also must have the ability to understand consumer tastes. This study aims to examine the behavior of coffee shop consumers from aspects of coffee buying patterns, preferences, satisfaction and customer loyalty. The study was conducted in 2 coffee shops namely Jigana Coffee Shop and Kedai Kopi Inspirasi located in Cibinong District, Bogor Regency, West Java. This study uses a quantitative research design conducted by survey methods on 27 consumers of Jigana Coffee Shop and 45 consumers of Kedai Kopi Inspirasi obtained through systematic sampling techniques through the calculation of the Cochran formula. Data analyzed using frequency distribution tables. The results showed that the pattern of coffee purchases by consumers in Jigana Coffee Shop and Coffee Shop Inspiration mostly with the reason simply wanted to try and want to get a comfortable atmosphere by drinking coffee in a coffee shop and chatting with friends or spouse around 17:00 to 21:00. Discounts and "buy one get one" promotions greatly affect consumer interest in visiting coffee shops. While in terms of consumer preferences, the most preferred types of drinks are Espresso based and Manual Brew. As for the types of drinks the most preferred by consumers are french
ABSTRAK. Usahatani padi dengan sistem organik bukan merupakan hal baru dalam komoditas padi. Pasca Revolusi Hijau yang akhir-akhir ini dirasakan dampak negatifnya, telah banyak menggugah kesadaran petani akan pentingnya sistem pertanian organik yang lebih ramah lingkungan. Namun demikian, peralihan dari sistem usahatani padi yang konvensional menuju ke sistem usahatani padi organik tidak dengan mudah diterima petani. Isu kerusakan ekosistem sawah tidak begitu saja mengubah perilaku petani untuk beralih ke sistem usahatani organik. Minimnya pengetahuan petani akan sistem usahatani padi organik, memperlambat laju peralihan dari usahatani padi konvensional ke usahatani padi oganik. Tantangan menjadi semakin berat tanpa adanya insentif yang berarti bagi para petani padi organik karena perbedaan harga yang diterima petani antara padi organik dan kovensional hanya berbeda sedikit. Alih-alih menambah jumlah petani dan luas lahan sawah yang ditanamai padi dengan sistem organik, petani yang telah menggunakan sistem organik setelah berhitung secara ekonomi banyak yang kembali beralih ke sistem konvensional. Berbagai paradoks persoalan usahatani padi organik ini dianalisis dengan menggunakan pendekatan berpikir sistem (system thinking) dalam suatu struktur diagram kausalitas. Masih diperlukan upaya yang lebih keras dan masif untuk meningkatkan produksi organik dari aspek luas lahan dan petaninya terutama pada aspek sosial dan ekonomi yang secara langsung dialami oleh para petani.Kata kunci: padi organik, berpikir sistem, manajemen pengetahuan petani, lingkungan MODEL BEHAVIOUR OF FARMERS IN THE ADOPTION OF RICE ORGANIC FARMING SYSTEM : PARADOX OF SOCIO -ECONOMIC -ENVIRONMENTAL ABSTRACT. Organic rice farming system is not a new thing anymore in paddy commodity. Now a day, negative impact of Green
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