Introducing traditional art to millennials is not easy, because it requires innovation and the ability to adapt to current conditions. Saung Angklung Udjo (SAU) has succeeded in breaking the boundary through performing arts that are held in Saung as well as in several events at home and abroad. This paper aims to describe the struggle of Udjo Ngalagena to make traditional music known and sought after by the world community and how Saung Angklung can become a cultural tourism destination that has a role in preserving traditional culture. Using the qualitative-fenomenology method, data were obtained through interviews, observations and documents and literature related to Saung Angklung Udjo. Based on data processing results, as a tourist location, SAU has become a cultural tourism destination that introduces the cultural of Sundanese people in the form of art, especially angklung, through performances by children and teenagers accompanied by angklung music. There are also bamboo craft workshops and the Bamboo Crafts Center Shop which provides bamboo handicraft merchandise that visitors can buy. As a cultural preservation area, SAU performs regularly and pass down cultural traditions to children by educating them Sundanese art and angklung traditions for free. The children will perform in the show, given honorariums until given tuition assistance. Saung Angklung was established as Udjo's effort to unite the love of children, traditional arts, flora and fauna, nature, and environment into harmony, which is comfortable to see, hear and feel
The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Sukabumi merupakan salah satu kota rawan bencana. Masyarakat yang tinggal di sekitar kota Sukabumi memerlukan informasi kebencanaan untuk membantu masyarakat menghadapi bencana. Salah satunya ialah lingkungan masyarakat di Rumah Sakit Umum Daerah (RSUD) R. Syamsudin yang menggunakan informasi seputar bencana dari siaran program Radio Bunut. Radio ini memiliki program kebencanaan bagi pasien dan staf rumah sakit. Artikel ini bertujuan untuk menyajikan hasil analisis terhadap program kebencanaan bagi pasien dan staf RSUD R. Syamsudin di Radio Bunut yang terbagi menjadi tiga tahap; tahap pra bencana, saat bencana dan tahap pasca bencana. Penelitian ini dilakukan menggunakan metode studi kasus. Adapun teknik pengumpulan data melalui wawancara mendalam, observasi dan tinjauan literatur. Berdasarkan hasil penelitian, Radio Bunut melakukan tiga tahap kegiatan kebencanaan yaitu, pra bencana (pre-event), saat bencana (event), dan tahap pasca bencana (post-event). Pada tahap pra bencana, radio melakukan edukasi, sosialisasi dan simulasi bencana. Kegiatan edukasi berupa pengenalan potensi bencana, sedangkan sosialisasi yaitu informasi pra bencana, dan simulasi bencana berupa pelatihan langsung menghadapi bencana. Dalam kegiatan saat bencana, Radio Bunut melakukan tanggap darurat berupa pengarahan dan praktik Standar Operasional Prosedur (SOP) siaga bencana, dan pengenalan informasi jalur evakuasi. Kegiatan pasca bencana, radio melakukan pemulihan kembali (recovery) dan evaluasi. Program pemulihan kembali dalam bentuk kegiatan siaran on air dan off air untuk menghibur korban bencana. Pada kegiatan evaluasi, radio menganalisis tujuan, target, dan keberhasilan program pasca bencana dan saat bencana yang dilakukan. Radio Bunut sebagai media komunikasi kebencanaan telah konsisten menyiarkan informasi bencana pada pasien dan staf rumah sakit.
Bioskop Harewos is a cinema in the Bandung, West Java, intended for visually impaired audiences. This research focused on efforts to uncover the existence of Bioskop Harewos for the visually impaired and the model of watching films of visually impaired audiences in Bioskop Harewos. The research method was a qualitative case study using several theories and concepts for alternative media. This research collected various data from cinematographers, cinema managers, and Bioskop Harewos team and audiences through interviews. The results showed that Bioskop Harewos is an alternative media for visually impaired audiences in Bandung to watch films in cinemas. Even with the ‘Harewos’ system, the Bioskop Harewos had fulfilled the visually impaired audiences’ demands to watch films in the cinema. The technical limitations of Bioskop Harewos did not reduce the value of entertainment for visually impaired audiences.
Islamic civilization has become an economic power that can influence the development of the world economy, including tourism activities. The halal tourism market trend in Indonesia is growing in line with the growing strength of the world sharia economy and the great opportunities of the world Muslim community who want comfort when traveling in a place, based on Islamic values. The purpose of this study is to find out the pull, push, and pass strategies of marketing public relations in places that have the potential of halal tourism destinations in the Priangan area. The method used in this study is qualitative with a type of descriptive study, and the collecting data technique based on observation, interviews, and focus group discussions with stakeholders related to the development of Garut and Pangandaran tourism. The results of the study show that the push strategy carried out by the government is in the form of socialization, education, and dissemination form of halal tourism policies to tourism stakeholders. The pull strategy is carried out in the formation of news on social media regarding the potential destination of halal tourism development by the tourism activist community. The last one is the pass, a strategy carried out by organizing promotional events for regional tourist destinations in collaboration with travel agents and tourism activists.
Cases of Omicron-type Covid-19 have increased substantially worldwide. With the opening of the Omicron 68 case as of 30 December 2021, Indonesia has become the fourth largest country in Southeast Asia in terms of Covid cases. Singapore is in the first place, with 134 Omicron instances. This study aimed to find online news discourse regarding the spread of the Omicron variant in Southeast Asia. The method used in this research is van Dijk's Critical Discourse Analysis on online news via Kompas.com, news.abs-cbn.com, and channelnewsasia.com during December 2021. This study concludes that the three media reported the spread of the Omicron variant in the text dimension and tried to bring up vaccination efforts. In the dimension of social cognition, ensuring public health for the sake of survival is the ideology that is built. In the context dimension, the social context is built by providing equal opportunities to all people in getting the right to get vaccinated so that matters relating to health issues also have an impact on the economic aspect in line with the national economic recovery.
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