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Introducing traditional art to millennials is not easy, because it requires innovation and the ability to adapt to current conditions. Saung Angklung Udjo (SAU) has succeeded in breaking the boundary through performing arts that are held in Saung as well as in several events at home and abroad. This paper aims to describe the struggle of Udjo Ngalagena to make traditional music known and sought after by the world community and how Saung Angklung can become a cultural tourism destination that has a role in preserving traditional culture. Using the qualitative-fenomenology method, data were obtained through interviews, observations and documents and literature related to Saung Angklung Udjo. Based on data processing results, as a tourist location, SAU has become a cultural tourism destination that introduces the cultural of Sundanese people in the form of art, especially angklung, through performances by children and teenagers accompanied by angklung music. There are also bamboo craft workshops and the Bamboo Crafts Center Shop which provides bamboo handicraft merchandise that visitors can buy. As a cultural preservation area, SAU performs regularly and pass down cultural traditions to children by educating them Sundanese art and angklung traditions for free. The children will perform in the show, given honorariums until given tuition assistance. Saung Angklung was established as Udjo's effort to unite the love of children, traditional arts, flora and fauna, nature, and environment into harmony, which is comfortable to see, hear and feel

No abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.

Sukabumi merupakan salah satu kota rawan bencana. Masyarakat yang tinggal di sekitar kota Sukabumi memerlukan informasi kebencanaan untuk membantu masyarakat menghadapi bencana. Salah satunya ialah lingkungan masyarakat di Rumah Sakit Umum Daerah (RSUD) R. Syamsudin yang menggunakan informasi seputar bencana dari siaran program Radio Bunut. Radio ini memiliki program kebencanaan bagi pasien dan staf rumah sakit. Artikel ini bertujuan untuk menyajikan hasil analisis terhadap program kebencanaan bagi pasien dan staf RSUD R. Syamsudin di Radio Bunut yang terbagi menjadi tiga tahap; tahap pra bencana, saat bencana dan tahap pasca bencana. Penelitian ini dilakukan menggunakan metode studi kasus. Adapun teknik pengumpulan data melalui wawancara mendalam, observasi dan tinjauan literatur. Berdasarkan hasil penelitian, Radio Bunut melakukan tiga tahap kegiatan kebencanaan yaitu, pra bencana (pre-event), saat bencana (event), dan tahap pasca bencana (post-event). Pada tahap pra bencana, radio melakukan edukasi, sosialisasi dan simulasi bencana. Kegiatan edukasi berupa pengenalan potensi bencana, sedangkan sosialisasi yaitu informasi pra bencana, dan simulasi bencana berupa pelatihan langsung menghadapi bencana. Dalam kegiatan saat bencana, Radio Bunut melakukan tanggap darurat berupa pengarahan dan praktik Standar Operasional Prosedur (SOP) siaga bencana, dan pengenalan informasi jalur evakuasi. Kegiatan pasca bencana, radio melakukan pemulihan kembali (recovery) dan evaluasi. Program pemulihan kembali dalam bentuk kegiatan siaran on air dan off air untuk menghibur korban bencana. Pada kegiatan evaluasi, radio menganalisis tujuan, target, dan keberhasilan program pasca bencana dan saat bencana yang dilakukan. Radio Bunut sebagai media komunikasi kebencanaan telah konsisten menyiarkan informasi bencana pada pasien dan staf rumah sakit.