Purpose
This paper aims to analyse the role of information and communication technologies (ICTs) in establishing destination appeal and reflect on the implications for smart tourism destination development. The focus is on identifying and analysing technological solutions by considering six elements shaping tourism destination appeal, namely, attractions, public and private amenities, accessibility, human resources, image and character and price.
Design/methodology/approach
To deliver public and private sector implications, the authors have reviewed and analysed relevant papers that were published in hospitality and tourism journals (42 Q1 and Q2 ranked journals based on SCImago Journal Rank) between 2010 and 2018.
Findings
ICTs affect the marketing and management of tourism destinations. They foster their innovativeness (e.g. interpretation of destination factors, new travel trends, innovative products, VA and AR), contribute sustainability (e.g. visitor management and reducing the use of resources) and improve accessibility (e.g. information provision, navigation, availability of sites and travel planning). The adaptation of technological solutions in the hospitality industry can be related to increased productivity, profitability and quality of services. Additionally, ICTs facilitate visitor decision-making (e.g. online distribution channels and information accessibility), influence overall travel experience and enable the sharing of visitors’ impressions.
Research limitations/implications
The significant limitations of this study include restrictions on the timing of publication and on journal selection.
Originality/value
This paper reviews full-length research papers that were published in relevant tourism and hospitality journals. This paper complements the current literature by addressing the role of ICTs in establishing destination appeal and reflecting on implications for smart destination development and future research.
The aim of the paper is to compare and analyze the impact of web analytics tools for measuring the performance of a business model. Accordingly, an overview of web analytics and web metrics tools is given, including their characteristics, main functionalities and available types. The data acquisition approaches and proper choice of web tools for particular business models are also reviewed. The research is divided in two sections. First, a qualitative focus is placed on reviewing web analytics tools to exploring their functionalities and ability to be integrated into the respective business model. Web analytics tools support the business analyst's efforts in obtaining useful and relevant insights into market dynamics. Thus, generally speaking, selecting a web analytics and web metrics tool should be based on an investigative approach, not a random decision. The second section is a quantitative focus shifting from theory to an empirical approach, and which subsequently presents output data resulting from a study based on perceived user satisfaction of web analytics tools. The empirical study was carried out on employees from 200 Croatian firms from either an either IT or marketing branch. The paper contributes to highlighting the support for management that available web analytics and web metrics tools available on the market have to offer, and based on the growing needs of understanding and predicting global market trends.
The purpose of the article is to survey the role of information and communication technology (ICT) for hotel firm's competitiveness. Based on competitive advantage factor (CAF) and resource theory, this article empirically tests ICT as one of several possible competitiveness factors. The research is focused on analyse of ICT competitiveness position over time, with special attention to different generations of ICT technologies. An electronic survey instrument has been used to collect Slovenian hotel manager's opinion on competitiveness resources in 2000 and 2010. Hypothesis testing and cluster analyses has been applied, SPSS was also used. The article's findings indicate that hotels need time to recognise the competitiveness potential of every new resource, and once they start to implement it its importance may change over time. Some firms might be slower in implementing new ICT resources, yet, over time, the resource use converges among the firms. The process is repeated with every new ICT generation. The study informs firms and researchers on practical and research issues forthcoming with ICT progression. Research results directly benefits hotel managers by providing actual information on how to employ different generations of ICT. This contribution is a novel way of connecting a firm's competitiveness with different web generations over time.
The goal of this research is to examine customers′ perceptions of the latest technology solutions and marketing communications within the hotel context in two Mediterranean countries -Croatia and Italy. In particular, hotel guests of four-and five-star hotels located in these countries participated in the research. Firstly, guest perceptions of advanced Information and Communication Technology (ICT) and communication consistency are analysed and compared in Croatian and Italian hotels. Secondly, the impact of ICT on communication consistency is tested in both studies. The findings show that the level of customer perceptions of communication consistency is relatively high in both countries, while the perception of technology is moderate. The influence of ICT on communication consistency is also corroborated. The findings of this study have important implications for marketing managers who deal with increasingly demanding consumers in the current digital environment.
The presented paper deals with the regionalization of the electoral support of the Czech Pirate Party (Pirates) in regional elections using methods and techniques of spatial data analysis. The aim is to answer the question whether the territorial distribution of Pirate electoral support allows this party to participate in governance at the regional level and thus influence the form of regional policy in individual regions. The results of the analysis show that the spatial distribution of Pirates’ electoral support in regional elections differed quite significantly not only from the pattern found in the elections to the Chamber of Deputies of the Czech Parliament and elections to the European Parliament, but also between individual regional elections. This suggests the current lack of anchorage of Pirates’ electoral support in regional politics, but at the same time, it may have its origins in the second-order character of regional elections and the candidacy of many local and regional entities in regional elections. On the other hand, the results of the regional elections in 2020 meant that the Pirates received seats in all regional councils, but especially in nine of the thirteen regions they joined the regional government (similarly to two years earlier when they joined government of capital city of Prague), gaining the opportunity to influence, with regard to its priorities, the form of regional governance in most Czech regions.
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