Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries

Šerić, Maja; Saura, Irene Gil; Praničević, Daniela Garbin

doi:10.1080/1331677x.2016.1211949

Cited by 3 publications

(5 citation statements)

References 59 publications

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“…Online recruitment platforms allow better matching between the needs of the employers and the skills of the applicants to find suitable people for certain managerial functions [105][106][107]. IT's influences on communication are also generating implications for marketing managers dealing with increasingly demanded consumers in today's digital environment [108].…”

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confidence: 99%

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Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

et al. 2020

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Automation and digitalization, as long-term evolutionary processes, cause significant effects, such as the transformation of occupations and job profiles, changes to employment forms, and a more significant role for the platform economy, generating challenges for social policy. This systematic literature review aims to provide an overview of the research to date related to influences of the Industry 4.0 Revolution on human capital development and consumer behavior. A search on the Web of Science identified 160 papers that met the inclusion criteria. The major objectives aimed to identify: the main types of influences of the Industry 4.0 Revolution on human capital development and consumer behavior; the main opportunities and challenges for new directions in education associated with shifting the work environment; and the drivers for human capital development and consumer behavior through the lenses of the Industry 4.0 Revolution. The results revealed some key aspects for the development of human capital: information, new jobs, the Internet, technology, training, education, new skills, automation, communication, innovativeness, professionals, productivity, artificial intelligence, digitalization, e-recruitment, and the Internet of Things, as well as the main drivers of consumer behavior: information, e-commerce, digitalization, the Internet of Things, e-distribution, technology, digitalization, automation, personalized, performance, artificial intelligence, behavior intention, e-shopping, and data mining.

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“…[95,106] 2020 8 [101] 2015 Developing communications between people, industrial components (equipment and machinery), and products as well as extending internal and external networks [104,108] 2016 [103,113] 2018 [105] 2019…”

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Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

et al. 2020

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“…The intense competition in the destination marketing field has brought consumers into a situation of communication clutter (Šerić and Vernuccio, 2020), where marketers flood consumers with persuasive promotional messages using the various available channels (Pino et al , 2018). In this situation, marketers need to ensure that promotional messages conveyed through multiple media to the target audience are consistent and well-integrated (Šerić et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The consistency of promotional messages across platforms could lead to clarity in the perceived destination image (Singh and Lee, 2009) and further enhance the brand image of the destination (Castañeda-García et al , 2019). Moreover, consistency also plays a significant role in ensuring that consumers receive congenial promotional messages that could, in turn, leverage and strengthen the effect of the destination’s promotional activities (Šerić et al , 2016).…”

Section: Introductionmentioning

confidence: 99%

The consistency of projected online destination images: comparing the official websites and Instagram accounts of main destinations in Southeast Asia

Syafganti

Ramadanty

Walrave

2022

JPMD

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Purpose In the context of integrated promotion, it is essential to promote destination images consistently across multiple digital channels. This study aims to examine the consistency of online destination images projected through the official tourism websites and the Instagram accounts of five main destinations in Southeast Asia. Design/methodology/approach Previous studies have used correspondence analyses to measure the relationship between categorical variables. In the present study, a Spearman’s rank-order correlation was performed after the correspondence analyses to cross-check the results. Findings Destinations in Southeast Asia tend to project images that are similar to each other. The correspondence analyses and Spearman’s correlation found that only one country in the area projected relatively consistent destination images. By contrast, the other destinations tend to promote inconsistent images through their official websites and Instagram accounts. Originality/value Previous studies have assessed the consistency of projected destination image by comparing communication channels managed by government/public organisations with channels of private sector organisations. This was achieved by comparing printed materials with digital channels. By contrast, this study highlights the importance of assessing a destination’s online projected image consistency across different digital platforms (official tourism websites and official Instagram accounts) within the perspective of integrated promotion.

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“…Despite the enormous growth of the homestay programme in Malaysia, the industry faces numerous new challenges related to sustainability (Ismail et al, 2016;Pusiran et al, 2021). Though information and communication technology (ICT) has the potential to produce a sustainable competitive advantage, the hospitality literature suggests that it is still not accepted as a "multi-functional tool" ( Seri c et al, 2016). Ensuring sustainability is one of the biggest contemporary challenges faced by many rural tourists' organizations (homestays) and destinations.…”

Section: Introductionmentioning

confidence: 99%

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

Janjua

Krishnapillai

Rehman

2022

JHTI

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PurposeThis study explored the antecedent and consequent relationship between information and communication technology (ICT) competency, sustainability tourism marketing and brand equity in rural community-based homestays in Malaysia. This study also examined how the political support by local authorities benefitted this sustainable rural tourism product development.Design/methodology/approachHomestays operators from three states in Malaysia–Kuala Lumpur/Selangor, Pahang and Pulau Pinang–participated in the study. Self-administered questionnaires were used to collect responses and to test research hypotheses.FindingsThe study's model empirically demonstrated ICT competency, sustainability tourism marketing practices and political support by local authorities' construct which are essential explanatory variables of homestay brand equity. The model shows high levels of consistency between the theoretical design and the empirical results of its constructs, contributing as a new step in the tourism sustainability literature.Research limitations/implicationsThis study enables us to explain the “triple bottom line” theory when applied in combination with ICT competency, brand equity and newly introduced construct “political support by local authorities”.Practical implicationsThe study results in evidence of crucial implications for policymakers. Policymakers should enhance cost-effectiveness, policy integration (integration of economic, environmental and social goals), and transparency and accountability to achieve United Nations' and Malaysia's sustainable tourism goals.Originality/valueThis study is an early attempt to highlight the importance of sustainable tourism marketing and brand equity in rural community-based homestays in Malaysia. This study also emphasizes that the local political authorities are the most crucial rural tourism stakeholders, and they play a key role in sustainable rural tourism transformation.

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Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries

Cited by 3 publications

References 59 publications

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

The consistency of projected online destination images: comparing the official websites and Instagram accounts of main destinations in Southeast Asia

Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia

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