“…On a formal definition, web analytics is a mix of measuring, acquisition, analyzing and reporting of data collected from the Internet to understand and optimize web experience [9]. According to a research on understanding web complexity, there are a couple of metrics in the web that needs to be rediscovered such as structure and evolution (design, site map, interconnecting links between websites and the semantic web), performance and optimization (techniques to diagnose bottlenecks in backend infrastructures, search engine optimization, meta-tagging and keywords), web traffic management (measuring the network impact of social network, characterizing end-user behavior, and server and network efficiency), privacy leakage (which focuses more on the security, web access patterns, and impact on page load times) and accessibility (which also includes mobile counterparts and visibility of the webpage in the Internet) [10].…”