“…For the purpose of our literature review, we divide previous authors into two groups. The first group of authors treat innovativeness as an input for firm competitiveness and business performance (Jiménez-Jiménez & Sanz-Valle, 2011;Nicolau & Santa-Maria, 2013;Orfila-Sintes & Mattsson, 2009;Pivčević & Praničević, 2012;Simpson, Siguaw, & Enz, 2006;Spencer, Buhalis, & Moital, 2012;Thornhill, 2006;Weerawardenaa, O'Cass, & Julian, 2006). In dealing with the turbulent external environment in today's dynamic global market, firms have to innovate to achieve long-term success and performance (Jimenez-Jimenez & Sanz-Valle, 2011).…”