The Personal and Academic Self-Concept Inventory (PASCI) measures global, social, physical, and academic components of self-concept, as well as social anxiety. Several competing structural models were tested by confirmatory factor analysis for a sample of high school (N = 222) and college (N = 338) students. Seven oblique factors which included two social factors (Social Acceptance and Social Anxiety) fit the data best, and a second-order model supported the hierarchical structure of the data. Internal-consistency and test-retest measures indicated that the scales were reliable. Girls and women scored lower than the boys and men on Physical Ability and on Math Ability, consistent with other findings. Self-Concept scales were stable across high school grades, but global self-concept was higher in the college group, also consistent with prior research.

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This study examines the effect of four national television advertisements for product category leader brands. These ads were developed expressly for black consumers. Through the use of cultural values, responses to ethnic or subculturally oriented marketing communication was measured. Two hundred and seventy one black and white respondents were drawn from a large urban, mid‐western city and a midsize deep‐south city. Multivariate analysis of variance was used to determine the differences between responses to each advertisement by black versus white respondents. The study confirmed the results that black respondents display a more positive affect toward a commercial message featuring black actors than do comparable whites.

ObjectivesTo examine perceived communication barriers between urban consultants and rural family physicians practising routine and emergency care in remote subarctic Newfoundland and Labrador (NL).DesignThis study used a mixed-methods design. Quantitative and qualitative data were collected through exploratory surveys, comprised of closed and open-ended questions. The quantitative data was analysed using comparative statistical analyses, and a thematic analysis was applied to the qualitative data.Participants52 self-identified rural family physicians and 23 urban consultants were recruited via email. Rural participants were also recruited at the Family Medicine Rural Preceptor meetings in St John's, NL.SettingRural family physicians and urban consultants in NL completed a survey assessing perceived barriers to effective communication.ResultsData confirmed that both groups perceived communication difficulties with one another; with 23.1% rural and 27.8% urban, rating the difficulties as frequent (p=0.935); 71.2% rural and 72.2% urban as sometimes (p=0.825); 5.8% rural and 0% urban acknowledged never perceiving difficulties (p=0.714). Overall, 87.1% of participants indicated that perceived communication difficulties impacted patient care. Primary trends that emerged as perceived barriers for rural physicians were time constraints and misunderstanding of site limitations. Urban consultants' perceived barriers were inadequate patient information and lack of native language skills.ConclusionsBarriers to effective communication are perceived between rural family physicians and urban consultants in NL.

The relevance of simulation as a teaching tool for medical professionals working in rural and remote contexts is apparent when low-frequency, high-risk situations are considered. Simulation training has been shown to enhance learning and improve patient outcomes in urban settings. However, there are few simulation scenarios designed to teach rural trauma management during complex medical transportation. In this technical report, we present a scenario using a medevac helicopter (Replica of Sikorsky S-92 designed by Virtual Marine Technology, St. John's, NL) at a rural community. This case can be used for training primary care physicians who are working in a rural or remote setting, or as an innovative addition to emergency medicine and pre-hospital care training programs.

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This study describes ATV related injuries and deaths in NL. Information from this study may guide physician practice, public education, and future legislation.

In a trauma situation, it is essential that emergency room physicians are able to think clearly, make decisions quickly and manage patients in a way consistent with their injuries. In order for emergency medicine residents to adequately develop the skills to deal with trauma situations, it is imperative that they have the opportunity to experience such scenarios in a controlled environment with aptly timed feedback. In the case of infant trauma, sensitivities have to be taken that are specific to pediatric medicine. The following describes a simulation session in which trainees were tasked with managing an infantile patient who had experienced a major trauma as a result of a single vehicle accident. The described simulation session utilized human patient simulators and was tailored to junior (year 1 and 2) emergency medicine residents.