Greenwashing occurs when companies deliberately deceive or mislead stakeholders regarding their environmental practices or benefits of a product/service. Most existing greenwashing studies focus on consumers, and the effects on employees have seldom been examined. Furthermore, little is known about how employees may respond emotionally to their company's greenwashing practices. Accordingly, the current research conducted an empirical study of the relationship between employees’ greenwashing perception and their career satisfaction. The mediating roles of organizational pride, negative emotions, and affective commitment are also examined. Based on information collected through a questionnaire applied to 398 Portuguese employees, a quantitative, causal, cross-sectional study was carried out, using structural equation model techniques, through AMOS. The results indicate that employees’ perception of greenwashing relates negatively to their career satisfaction, organizational pride, and affective commitment. In turn, negative emotions are positively impacted by greenwashing. The results also reveal that the path between employees perceived greenwashing and their career satisfaction is established not only directly, but also through organizational pride and affective commitment. This study extends the literature by addressing the neglected side of employees’ emotional reactions to greenwashing. Based on the central premise that corporate greenwashing is inherently an immoral act, we draw upon appraisal theory and moral foundations theory to investigate short-term (affective commitment, negative emotions, and organizational pride) and long-term (career satisfaction) work-related effects as an outcome for greenwashing.

PurposeWhen a company practices greenwashing, it violates consumers' expectations by deliberately deceiving them about their environmental practices or the benefits of their products/services. This study investigated the effects of greenwashing on corporate reputation and brand hate. Furthermore, this study explored the mediating effects of perceived environmental performance and green perceived risk.Design/methodology/approachA survey design using cross-sectional primary data from 420 Portuguese consumers who identified and recognized brands engaged in greenwashing was employed. The proposed hypotheses were tested using structural equation modeling techniques.FindingsThis study's findings show that consumer perceptions of greenwashing may damage brands. The results show that greenwashing has a negative effect on corporate reputation through perceived environmental performance and green perceived risk. Additionally, greenwashing has a positive direct effect on brand hate and a negative effect on green perceived risk. Therefore, reducing greenwashing practices can improve consumers' perceptions of corporate environmental performance, buffer green perceived risk, and ultimately enhance corporate reputation. This can lead to positive relationships with customers.Originality/valueBased on signaling and expectancy violation theories, this study develops a new framework highlighting the detrimental effects of greenwashing on brands. The combination of these theories provides the right framework to understand how greenwashing may lead to extreme feelings like brand hate and negative perceptions of corporate reputation, thus advancing the current research that lacks studies on the association between these constructs.

The interest in greenwashing has grown in recent decades. However, comprehensive, and systematic research concentrating on the evolution of this phenomenon, specifically regarding its impacts on stakeholders, is still needed. The main purpose of this study is to provide an overview and synthesis of the existing body of knowledge on greenwashing, through a bibliometric study of articles published up to 2021, identifying the most relevant research in this field. Special attention is given to the latest articles that link greenwashing to stakeholders, identifying gaps and future research opportunities. A bibliometric analysis and literature review was performed on 310 documents obtained from the Web of Science database, using the VOSviewer software program. This article identifies the most influential aspects of greenwashing literature (authors, articles, journals, institutions, and keyword networks). The most recent articles on the effect of greenwashing on stakeholders were also analyzed, which made it possible to identify trends, gaps, and opportunities for future research. These topics include greenwashing impacts on branding, consumer attitudes and intentions, mainly on purchase behavior, B2B relationships and the definition of taxonomy for greenwashing, considering the different practices. This study offers a thorough analysis on the state-of-the-art, as well as a closer look at the impacts of greenwashing on various stakeholders, providing a list of suggestions for future research.

A matemática e a estatís tica vêm transformando o trabalho do administrador.da produção 8 exigindo sua especializaçâo .em novas"áreas de conhecimento.A importância do progresso .fia .produção parà qualquer país é fato incontroverso .. O padrão material de' cada nação depende substancialmente da produção, .que é a transformação de recursos materiais em utilidades , Ãniedida que a nação setorna mais afluente, a posição da produção, por .uma variedade de' razões, passa. a ser mais importante.( 1) Assim, é. claro que .a produção cria progresso-e que.o progresso-por sua vez criaa necessidade. de produção maior e mais eficiente, numa espiral a que.poderíamos chamar de "produção-progresso".Vemoshoje, no Brasil, um tremendo progresso da produção nos grandes centros industriais do País . Aadministração da produção que se faz necessária atualmente é aquela que organiza a produção, estabelece e controla seus processos, supervisiona amâo-de-obra e promove a melhoria de métodos por estudos de tempo e movimento .• ,'I

Public relations is a complex activity regarding its role in organizations and the diffuse theoretical framework that makes it difficult to build a conceptual network to justify its existence and relevance nowadays. In the organizational environment, alongside public relations, the communication system and dissemination of information are equally fundamental for the internal administrative roles and the relationship with the external environments and the different strategic audiences. In that organizational context, information management is inherently related to organizational communication and improved informational offer for developing people in the organizational context. Public relations, organizational communication, and information are interwoven with most organizations' reality as they are linked to the organizational and productive processes, and their roles and activities influence relationships and interfere in planning, results, and institutional objectives. Organizations include different types of people who work and use communication and information to make sense of daily work. In that respect, public relations act as facilitators between organizations and different audiences. Therefore, the relationship between these three concepts – public relations, organizational communication, and information – refers to organizations' world and how they deal with the exchange and sharing of meanings that influence the social, cultural, and economic environment. This study was motivated by the need to understand how theoretical frameworks and affinities are built between organizational communication, public relations, and information in scientific journals in Latin America. It aims to investigate the key elements that emerge from the intersection between public relations, organizational communication, and information in organizations. Besides, it analyzes the interrelationships of public relations, organizational communication, and information in Latin American journals. This study is exploratory and qualitative, and its methodology is a systematic review, which identified 14 articles. Of those, half prioritize the concept of organizational communication in its control and informational dimensions related to management, procedures, flows, and information processing. The concept of integrated communication emerges in four articles through a systemic view. Public relations are conceptualized in a polysemic way in six articles and are linked to both information sources and organizations' relationship with their different audiences. Information comprehensively appears as both a process and knowledge associated with systems, techniques, and technologies. The articles prioritize a functionalist notion of organizational communication as an articulating axis between the three concepts and is linked to management, which mixes information, communication, and public relations to promote access to information and dialogue. Regarding the concepts' interrelationships, only four out of the 14 articles developed all of the terms selected in the search. Furthermore, it is inferred that organizational communication represents the stronghold that supports the three concepts in the analyzed articles. Those are associated with management activities, amalgamating information, communication, and public relations to make it easier to convey and access information, promoting the opening of dialogue channels (formal and informal), social interaction, and credibility, thus collaborating to build the image, identity, and reputation of ambivalent and intricate contemporary organizations.

A interculturalidade no ensino-aprendizagem em relações públicas: contribuições a partir de uma parceria internacional 1 Interculturalism in the teaching-apprenticeship process in public relations: contributions from an international partnership La interculturalidad en la enseñanza-aprendizaje en relaciones públicas: contribuciones a partir de un acuerdo internacional AbstractThis paper presents the aspects of an intercultural experience relative to the international partnership of teachingapprenticeship in public relations between the São Paulo State University (Brazil) and the University of Sevilla (Spain). The purpose is of reflecting on the interculturality and its importance for the graduation in public relations, presenting results of this academic experience. To this end, we seek to describe the partnership, discuss the influences of this teachingapprenticeship process and its intercultural experience. KEYWORDS: PUBLIC RELATIONS • INTERCULTURALITY • TEACHING-APPRENTICESHIP PROCESS. ResumenEste trabajo presenta aspectos de una experiencia intercultural en relación al acuerdo internacional de enseñanza-aprendizaje en relaciones públicas entre la Universidad Estadual Paulista (Brasil) y la Universidad de Sevilla (España). El objetivo es reflexionar sobre la noción de interculturalidad y su importancia en la formación en relaciones públicas, presentando resultados de esa experiencia académica. Para eso, buscamos describir el acuerdo, discutir las influencias de ese proceso de enseñanza-aprendizaje y su vivencia intercultural.

Este estudo apresenta uma pesquisa-ação realizada por meio de oficinas de estudos pedagógicos para avaliação conjunta do projeto político-pedagógico do Curso de Relações Públicas da Universidade Estadual Paulista (Unesp-Bauru). As oficinas, realizadas desde 2017, envolvem docentes e discentes na discussão de conteúdos, metodologias, estrutura do curso e atende demandas regionais do mercado e da formação em universidade pública. Como resultado, destaca-se o compromisso central na mediação do projeto político-pedagógico de relações públicas: a participação dos envolvidos em todas as etapas da pesquisa participativa.

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