The study seeks to answer the question of what strategic directions and opportunities we have for business in the midst of the info-communication changes of our time. In this research, we compare the results of non-representative primary research (cluster analysis and discriminant analysis) with the factors and latest methods of e-commerce or even mobile commerce and traditional commerce and their main differences. Based on the four clusters examined, we develop a new strategic model for practice with suggestions which can be used by small and medium-sized enterprises (SMEs) and which they can incorporate directly into their business models. Starting point of our hypothesis was that in order to develop an effective and delivered communication, a market needs to be targeted and at least four different clusters should be formulated.

The increasing growth trend of the global Muslim population implies an increase in the consumption of halal products. The importance of the halal market attracts much attention from many stakeholders, including academia/researchers. Many scholars have conducted studies on halal topics. However, these studies cover broad topics, such as ICT potential in the halal sector, the halal supply chain, Islamic Law, and other halal studies related to natural sciences. This study aims to study the research gap and future trends of halal food additive and ingredient research in business and economics using bibliometric analysis. The data were obtained from the Scopus database from 1999 to 2022. The authors analyzed the keyword “Halal Consumption and Production” by using the general keyword “Halal or Haram Additive and Ingredient”. The dataset was uploaded on VOSviewer and R language (Bibliometrix) software. This study found a deficit of studies on halal food additives and ingredients in business and economics. The co-occurrence network output demonstrated that future studies on halal food additives and ingredients should consider clusters that have lower density and central positions, such as production–consumption and the supply chain, healthy foods, and the logistics market and health effects. The Bibliometrix strategic diagram of the 2020–2022 thematic evolution demonstrates a research gap in three out of four quadrants (i.e., emerging or declining, basic, and motor themes). This study suggests potential research areas in the field of halal food additives and ingredients, such as ethical and sustainable sourcing, responsible consumption, consumer sovereignty, international trade, economic modeling, food security, green/sustainable supply chain, and halal regulation and product safety.

Green supply chain management (GSCM) has proven itself to be pivotal, including in the hospitality and hotel industries. Additionally, organizations cannot become eco-friendly without applying GSCM. Applying GSCM is very complicated due to the complex nature of the management relations with stakeholders involved and needs appropriate support and collaboration from all related parties in order to accomplish the wanted management results. This paper aimed to analyze and study the complicated roles and relations of GSCM and the hotel industry, identifying the main barriers that might be faced in its application and trying to present the full picture in a simple and comprehensive way in order to provide decision-makers with a wider vision. This can then be used to take the best actions. The analysis technique this study adopted to use to analyze the related scientific production was a systematic review technique. After the screening and cleaning processes, a total of 57 GSCM articles remained from the articles, which were extracted from scientific databases (WoS and Scopus) and analyzed using the three main levels of analysis groups. This study revealed that: (i) GSCM interferences and relations can be summarized into six main categories (external stakeholders, internal stakeholders, related management, the 4Rs, innovation and technology, and performance); (ii) the importance of GSCM goes beyond environmental objectives; and (iii) before applying GSCM practices, there are a number of primary barriers that should be considered regarding the hotel industry.

Mushrooms are great food for humans with low energy content but high nutritional values. While in most Asian countries growing, eating exotic mushrooms as well as their medical use have a long tradition, unfortunately we do not make use of their potential hidden value here in Europe.The aim of our current work is to work out growing king oyster mushroom [Pleurotus eryngii (DC.:Fr.) Quél.] adapted to Hungarian resources and Far Eastern polypropylene bottled technology while the efficiency of investment and growing was examined how to meet the expectations of sustainable farming.To grow this species, the growing organic substrate was based on using mainly agricultural, industrial and forestry by-products and formed by considering Hungarian opportunities since this species is capable of degrading and utilising different lignocellulose materials.In the course of the work polypropylene bottled technology in line with an automated system was first used in growing this excellent edible mushroom species in the Carpathian Basin. In the future this technology can mean the base for growing not only P. eryngii but also other mushroom species (e.g. Flammulina velutipes, Hericium erinaceus, Hypsizygus marmoreus etc.) at plant-level sustainable production.

The concept of logistics efficiency, especially reverse logistics efficiency measuring has become one of the key factors in our modern society as business and transportation become increasingly complex and networked. However, reverse logistics involves a high degree of uncertainty, which affects and makes evaluation more difficult. Our motivation and purpose is to present the efforts of one of the world's leading retail companies to improve overall efficiency with a new supplementary measurement and analysis tool. Our initial hypothesis was that unladen logistics returns are inefficient and improvements in this area are more sustainable, so in our design and methodology approach we try to analyze logged data. According to our goals, this study is meant to demonstrate the significance of the reasons and the way to customize data analysis to formulate more adequate suggestions. Through a live practical example, a presentation is given how we can identify and highlight the hotspots to improve reverse logistics. The main results and originality of the paper are to develop a practical scalable model framework which can be customized by companies having a similar problem. Contrary with the well-known DEA models the presented model a system thinking method that provides (up-to-date) information which enables better flexibility and highlights areas of interdependency for development projects.

Aki nem tart lépést a jövővel, annak nehézzé válik a jelen lehetőségeink felismerése is." Összefoglalás A rohamosan fejlődő logisztika és az ellátásilánc/hálózat anyagáramlási és információ áramlási folyamatai többé már nem csak az úgynevezett alapfolyamatokról (RST -raktározás, szállítás, tárolás) szól, illetve a klasszikus költség-és idő-csökkentési célok az ellátásilánc mentén is folyamatosan átformálódni látszanak. Egyre több kiegészítő szolgáltatás és cél jelenik meg vevőkiszolgálási szint emelése érdekében, a fejlett üzleti gazdaságokban a logisztika ma már rég nem kiszolgáló terület, hanem sokkal inkább profitorientált stratégiai területté kezd válni. Érezhető, hogy a logisztikai kérdések egyre nagyobb hatással vannak olyan alapvető döntésekre, mint, hogy "mit termeljünk, hol termeljünk, hol tároljunk, milyen mennyiségben, kit válasszunk logisztikai közreműködőnek" …stb. Ezek a kérdések a stratégiai menedzsment természetes részei. Az elmúlt évtizedekben tapasztalható változások, nem pusztán súlypont eltolódást mutatnak a marketing fókuszú menedzsment mindenhatóságától, hanem annak a természetes belátása, hogy a rendszereket szélesebb körben, holisztikus gondolkodásban kezdjük el értelmezni és már nem csak lokális optimumokat keresünk. Az anyagáramlási és információáramlási technológiák gyors fejlődése lehetővé teszi a komplexebb látásmódot és a sokcélú rendszerek üzemeltetését. A gyorsan változó vevői igények, piaci feltételek, a vevők egyéni rendelési szokásai és testreszabott igényei, valamint számos rejtett információ, tömérdek adatot jelent, melyek feldolgozásához merőben új eszközökre van szükségünk. A hagyományos módszerek és applikációk nem nyújtanak kielégítő információt a sokrétű döntések meghozatalára. Mindezek okán a hagyományos üzleti információs rendszereinket és kommunikációs vonalainkat egy egész sor intelligens eszközzel kell felszerelnünk, hogy a mesterséges intelligencia adta új lehetőségekkel új rugalmasságokat, új vevőkiszolgálási szinteket és megoldásokat, intelligens automatizmusokat tudjunk nyújtani a vevőinknek és a menedzsment stratégiának. Jelen tanulmányunkban az üzleti intelligencia adata lehetőségeket és a vonatkozó eszközök nyújtotta előnyöket járjuk körül a logisztikával kapcsolatban. AbstractRapidly developing logistics and supply chain/net logistics and its material and information flow are not any more limited to the basic functions of logistics (WTS -warehouse, transport, storage services) or its typical cost and time decreasing aims seemingly has begun to change in the supply chain. More and more goals and added service pop up on behalf of the rising of the customer service level. According to the developed economies logistics aren't just a service any more for a long time, it is more like a profit centre or more than that it is became to turn a real strategic field. It can be feel that logistics issues have a greater influence to basic decisions like "what to produce, where to produce, where to store, how big volume we need, who should be chosen for logistics intermedia...

The problem of product and process planning analysed so far is how we can take advantage of our strategy in planning. Among the principles of manufacturing and service management concepts is that after planning demand, planning transformation is one of the key steps of integrated efficiency; it makes it possible to save costs that are not value adding and are not necessary from the customer’s point of view. Currently, the methods of material requirements and capacity planning can be seen as classic solutions that are based on dependency relations between different resources, which can be dynamic in space and time. Measuring and recording capacities raise several problems in addition to the fact that our planning methods are not always satisfying. In the literature, the methods of material requirements planning or manufacturing resource planning (MRP) are not typically optimization methods, so they do not guarantee the best solution, and even if our planning methods were satisfying, several manufacturing restrictions (the time allowed, the complexity of the planning process, the lack of testing opportunities, etc.) could prevent us from reaching satisfying application. It is necessary to create a simple planning algorithm that can give the planner a greater degree of freedom and that would be simple and algorithmic in order to maintain continuous conscious control, putting an end to planning uncertainty and leading us to the best solution under the given conditions. The aim of our research is to introduce a novel, simple planning algorithm, similar to heuristic methods that eliminates the problem of defining the order quantity when applying traditional methods, which prevents us from determining in advance which method is desirable (causing unnecessary planning steps); computer-based solutions hide the causal relations of the methodology from the planner (causing unreliability uncertainty).

One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The application of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture and in terms of obtaining economic effects from the film industry. The main purpose of the study is to substantiate and determine the features of the use of marketing tools in the film industry. The study of marketing services for film production was carried out in accordance with the logical structure of the concept of “7P” (product, promotion, location, price, staff, physical environment, and the process of providing services). Recommendations for the marketing of services in the film industry: first, the choice of methods for watching movies depends on the type of media environment (traditional, digital), secondly, the choice of ways to obtain movies depending on their genre and subject, thirdly, in order to effective promotion of content and perception of the film identified the basic requirements for its trailer. The article proves that the marketing of services in the film industry is aimed not only at meeting the socio-cultural needs of the population but also at the commercialization of the industry, ensuring audience access to films, as well as creating market conditions for its sustainable development. The research materials are the basis for further research on current issues of modern film practice, integration of film production and film consumption. Keywords: movie consumption, service marketing, consumer behavior, cultural marketing.