Aki nem tart lépést a jövővel, annak nehézzé válik a jelen lehetőségeink felismerése is." Összefoglalás A rohamosan fejlődő logisztika és az ellátásilánc/hálózat anyagáramlási és információ áramlási folyamatai többé már nem csak az úgynevezett alapfolyamatokról (RST -raktározás, szállítás, tárolás) szól, illetve a klasszikus költség-és idő-csökkentési célok az ellátásilánc mentén is folyamatosan átformálódni látszanak. Egyre több kiegészítő szolgáltatás és cél jelenik meg vevőkiszolgálási szint emelése érdekében, a fejlett üzleti gazdaságokban a logisztika ma már rég nem kiszolgáló terület, hanem sokkal inkább profitorientált stratégiai területté kezd válni. Érezhető, hogy a logisztikai kérdések egyre nagyobb hatással vannak olyan alapvető döntésekre, mint, hogy "mit termeljünk, hol termeljünk, hol tároljunk, milyen mennyiségben, kit válasszunk logisztikai közreműködőnek" …stb. Ezek a kérdések a stratégiai menedzsment természetes részei. Az elmúlt évtizedekben tapasztalható változások, nem pusztán súlypont eltolódást mutatnak a marketing fókuszú menedzsment mindenhatóságától, hanem annak a természetes belátása, hogy a rendszereket szélesebb körben, holisztikus gondolkodásban kezdjük el értelmezni és már nem csak lokális optimumokat keresünk. Az anyagáramlási és információáramlási technológiák gyors fejlődése lehetővé teszi a komplexebb látásmódot és a sokcélú rendszerek üzemeltetését. A gyorsan változó vevői igények, piaci feltételek, a vevők egyéni rendelési szokásai és testreszabott igényei, valamint számos rejtett információ, tömérdek adatot jelent, melyek feldolgozásához merőben új eszközökre van szükségünk. A hagyományos módszerek és applikációk nem nyújtanak kielégítő információt a sokrétű döntések meghozatalára. Mindezek okán a hagyományos üzleti információs rendszereinket és kommunikációs vonalainkat egy egész sor intelligens eszközzel kell felszerelnünk, hogy a mesterséges intelligencia adta új lehetőségekkel új rugalmasságokat, új vevőkiszolgálási szinteket és megoldásokat, intelligens automatizmusokat tudjunk nyújtani a vevőinknek és a menedzsment stratégiának. Jelen tanulmányunkban az üzleti intelligencia adata lehetőségeket és a vonatkozó eszközök nyújtotta előnyöket járjuk körül a logisztikával kapcsolatban. AbstractRapidly developing logistics and supply chain/net logistics and its material and information flow are not any more limited to the basic functions of logistics (WTS -warehouse, transport, storage services) or its typical cost and time decreasing aims seemingly has begun to change in the supply chain. More and more goals and added service pop up on behalf of the rising of the customer service level. According to the developed economies logistics aren't just a service any more for a long time, it is more like a profit centre or more than that it is became to turn a real strategic field. It can be feel that logistics issues have a greater influence to basic decisions like "what to produce, where to produce, where to store, how big volume we need, who should be chosen for logistics intermedia...
As the implication of digital economy and the result of the technological innovation associated with change, new or transformed roles have been added to the online supply chain. The release of Industry 4.0 has brought about enormous changes, not only as regards to the increase of participants in the online marketplace, but also in terms of changing job responsibilities and job schedules.Design/methodology/approach-This article defines the most important trends on the online markets based on faculty literatures, on e-commerce and e-marketing conferences and on in-depth interviews (qualitative research method) with Hungarian experts. Furthermore, the article outlines how difficult is it to include these processes for webshop operators, according to their experiences.Findings-The article presents some results of e-commerce trends for which direction the online market might evolve and what sphere/division must focus on to exploit the opportunities of web. I tried to assess the difficulty of starting a new webshop during my research (on scale of 1-6). The innovative nature of the research is that it intends to illustrate Hungarian trends based on the processing of the professional literature of the subject.Originality/value-Much of the discussion is based on Web 4.0 and Industry 4.0. This article pushes a few new and high priority trends and to suggest the evolution of the Internet with a reason which is based on future consumer society.
In the world of marketing, innovative solutions and new development opportunities will always come into play. They play of the major factor in improving the competitiveness and for consumers needs as well. The aim of the study is to examine and compare the efficiency and effectiveness measurement of the online campaigns. At first, this study is arising the theoretical approaches and then points to the practical application differences and also wants to rank the effectiveness of online. The currently used Hungarian online measures (rate/index) are explained in this study by using the available practical literature. The in-depth interviews will be conducted with the consent of online shop managers and leader professionals of creative and advertisement agencies. Procession of the practical literature will include the online advertising methods ranked by the CPM (Cost per 1000 Impression) will imply the effectiveness of ads. Our research methodology followed qualitative strategy, on the base of content analyses of in-depth interviews of online experts (N=7). We recorded the conversation and then we transcribed the data. Our questions were structured. The questioning went between 10 March 2016 and 18 May. 7 persons have taken part in the research, regarding to their profession they were mid,-or top managers and had at least 4 maximum 15 years of experience. Regarding to their activities, there are who is planning, leading and following up marketing and/or creative campaigns-together with analyses-or with full-service of web shop, online legal advising, retargeting and optimization services. Each interviewee serves the business-to-business trade. Furthermore our aim is to present the Hungarian online advertising trends in 2016. This indication will show the effectiveness of different marketing tools, also the reach of online experts, which is a tool in increasing competitiveness. This research will point out the possible measuring methods and indications, which allows the integrated testing of performance on different channels.
As a consequence of the demographic tendencies of the developed countries the competition between higher education institutions is more and more intense in order to have and hold students. In this way they are interested in surveying their students' expectations and satisfaction to find out how and where to improve the institutions while the research also serves other purposes, as well. The present study is aimed at analysing the examinations directed at service quality assessment in higher education. The expectations, experience and the significance of further evaluations are examined. The analyses has happened with the help of literature overview and own quantitative researches. Results show that expectations and satisfaction are rather influenced by personality traits and the type of the given faculty topic than the real competencies.
In today's business life we have to be continuously innovative and competitive. We have always need to carry out surveys to define our target audience to keep our products/services/brand competitive compared to our rivals. Facebook and other social networking websites are the perfect virtual scenes, where businesses can be found easily. With the Internet becoming more popular and accessible, the relationship between companies and their customers has drastically changed. The sale process is becoming a more two-way communication relationship. However, the social networking sites can not only be used by companies to sell their products, but they can be used by potential customers to buy as well. Customers can easily interact with others, share their experiences and opinions about a product or a service. Facebook plays a very important role in brand building because it can have huge effects on the image I am trying to build. After finishing my research, I believe that the increasing lack of personal face-to-face communication can be replaced either by a virtual representative or a customer service online chat function. I divided the group of 201 social media users by age, gender and region. Then, I carried out comparative analyses using the SPSS statistical software. The results I received during my research helped me to successfully establish the two channels-social media sites, online sales-precisely and in parallel represent the target audience. I also received answers for most of the foresaid questions, which I am going to talk more about in this publication.
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