Purpose: This study aims to determine the marketing management strategies of MSME players during the Covid-19 pandemic. This research is included in qualitative research with a case study approach. Research Methodology: The data obtained in this study were qualitative data collected through in-depth interviews, observation and documentation—retrieval of informants using a purposive sampling technique. The source of the data came from 4 MSME informants who trade in the Islamic boarding school area. The informants have been trading in this micro-business sector for at least five years as their main job. The data were analyzed using interactive analysis techniques, namely through the stages of data reduction, data presentation, and drawing conclusions and verification. Results: The result of this research is that the strategy undertaken by MSME actors is to strengthen and expand the network of customers in collaboration with Kyai or Islamic boarding school Teachers by doing "Sowan", which is in the category of social capital. Contribution: The social capital used by the informants as a marketing method during the Corona pandemic is very suitable for the current pandemic conditions. The conditions in the boarding school are that the students are not free to do online transactions like the general public. They can make online transactions via WhatsApp messages or telephone only with business people who are allowed with the permission of the boarding school caretakers.
This study aims to determine and analyze the maintenance of production machinery conducted PT. Haycarb Palu Partners and find out whether the policies carried out are efficient. To achieve these objectives, using statistical and mathematical quantitative methods as a tool to help decide the maintenance policy to be taken at a certain time period. The results showed that, using preventive maintenance policy on bucket elevators and rotary screnes, the lowest preventive maintenance cost (minimum) for the bucket elevators machine occurred in the 10th month of Rp.2.994. 200, -, and for the rotary screnes machine the lowest preventive maintenance cost (minimum) at month 9 is Rp.1.398.080.-. Measurement of technical efficiency, maintenance cost policy for bucket elevators machine at month six that is equal to Rp.3.675.500, -, and for maintenance cost during the year is Rp.7.351.000, -. As for rotary screnes machine maintenance cost in the sixth month that is Rp.1.589.387 and for maintenance cost for a year of Rp.3.178.774, -, then PT. Haycarb Palu Partners can implement preventive maintenance that can save costs. Penelitian ini bertujuan untuk mengetahui dan menganalisis pemeliharaan mesin produksi yang dilakukan PT. Haycarb Palu Mitra serta mengetahui apakah kebijakan yang dilakukan sudah efisien. Agar mencapai tujuan tersebut, dengan menggunakan metode kuantitatif statistik dan matematik sebagai alat untuk membantu memutuskan kebijakan pemeliharaan yang akan diambil pada suatu jangka waktu tertentu. Hasil penelitian menunjukkan bahwa, dengan menggunakan metode kebijakan pemeliharaan preventif (preventive maintenance) pada mesin bucket elevators dan mesin screnes rotary, menghasilkan biaya pemeliharaan preventif yang paling rendah (minimum) untuk mesin bucket elevators terjadi pada bulan ke-10 yaitu sebesar Rp.2.994.200,- , dan untuk mesin screnes rotary biaya pemeliharaan preventifnya yang paling rendah (minimum) pada bulan ke-9 yaitu sebesar Rp.1.398.080.-. Pengukuran efisiensi secara teknis, kebijakan biaya pemeliharaan untuk mesin bucket elevators pada bulan ke enam yaitu sebesar Rp.3.675.500,-, dan untuk biaya pemeliharaan selama setahunnya adalah Rp.7.351.000,-. Sedangkan untuk mesin screnes rotary biaya pemeliharaan pada bulan ke enam yaitu sebesar Rp.1.589.387 dan untuk biaya pemeliharaan selama setahunnya sebesar Rp.3.178.774,-, Maka PT. Haycarb Palu Mitra dapat menerapkan pemeliharaan preventif yang dapat mengemat biaya.
One challenge in developing SMEs is still weak access to financial institutions and markets, making it difficult for SMEs to develop. The difficulty of access to financial resources will have an impact on limited business expansion which will result in a weak capacity to expand business volume. On the other hand, weak market access also has an impact on the small market controlled by SMEs which has an impact on small product demand growth. The weakness factor that sticks to SMEs is mainly access to business development. This service program aims to strengthen understanding of the importance of relationship capital for the development of agro-businesses in Tamarenja Village, Donggala Regency. In this community service activity, lecture, question and answer, and discussion methods are used. This training activity is focused on Agro business management training through strengthening business networks. There are three stages in the implementation method, namely the preparation stage, the implementation stage and the evaluation stage. The result of this activity is that agro-business actors in Tamarenja Village can be developed on a wider scale considering the current large market such as opening access for IKN (National Capital City), the growth of the Morowali industrial area, strengthening the Togean tourism industry and growing demand in the local market.
One challenge for the development of SMEs is the lack of access to financial institutions and markets, so it is difficult for SMEs to develop. Difficult access to financial resources will impact the limitations of business expansion which has an impact on the weakness to expand business volume. On the other hand, weak market access also impacts the small size of the market controlled by IKM, which impacts the slight growth in product demand. The weakness factor attached to IKM is the direct access to business development. This service program is intended to provide knowledge on how to manage relational capital for IKM businesses so that they will be able to grow in the long term. Especially for IKM weaving in Towale village, a tourist village being developed by the Dongggala Regency government. Implementation time is one month. With research outputs in the form of articles published in devotional journals, banned and activity videos
Penelitian ini bertujuan untuk mengetahui dan menganalisis tingkat efisiensi dari kebijakan pemeliharaan preventive dan corrective serta untuk mengetahui apakah kebijakan yang diterapkan sudah efisien. Penelitian ini dilakukan dengan cara wawancara dan observasi langsung di pabrik tahu Mitra Cemangi Kota Palu. Metode yang digunakan yaitu deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa pemeliharaan preventif untuk mesin ketel uap pertahun sebesar Rp.540.514,- dan mesin giling untuk komponen laher sebesar Rp.377.225, dinamo Rp.4.452.883, batu giling Rp.538.197 dan v-belt sebesar Rp.84.927,- sedangkan biaya korektif untuk mesin ketel uap yaitu sebesar Rp.1.000.000,- dan mesin giling untuk komponen laher sebesar Rp.209.580, dinamo Rp.4.504.505, batu giling Rp.800.000 dan v-belt sebesar Rp.35.000,-. Selisih biaya pemeliharaan yang diperoleh dari kedua jenis mesin lebih efisien menggunakan pemeliharaan preventif daripada korektif.
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