Purpose: This study aims to determine the marketing management strategies of MSME players during the Covid-19 pandemic. This research is included in qualitative research with a case study approach. Research Methodology: The data obtained in this study were qualitative data collected through in-depth interviews, observation and documentation—retrieval of informants using a purposive sampling technique. The source of the data came from 4 MSME informants who trade in the Islamic boarding school area. The informants have been trading in this micro-business sector for at least five years as their main job. The data were analyzed using interactive analysis techniques, namely through the stages of data reduction, data presentation, and drawing conclusions and verification. Results: The result of this research is that the strategy undertaken by MSME actors is to strengthen and expand the network of customers in collaboration with Kyai or Islamic boarding school Teachers by doing "Sowan", which is in the category of social capital. Contribution: The social capital used by the informants as a marketing method during the Corona pandemic is very suitable for the current pandemic conditions. The conditions in the boarding school are that the students are not free to do online transactions like the general public. They can make online transactions via WhatsApp messages or telephone only with business people who are allowed with the permission of the boarding school caretakers.
This study aims to obtain empirical evidence regarding the effect of cost accounting information on firm value and its implications for corporate responsibility to stakeholders. This research was conducted at consumer goods industrial sector companies listed on the IDX. The sample in this study consisted of 18 companies for 5 years, so that the data processed in this study were 90 data. Data analysis techniques using path analysis. The results showed that the indirect effect of the variable production costs on interest expense through firm value was non-significant. Meanwhile, the indirect effect of the production costs on tax expense through firm value is significant. Likewise, the indirect effect of the production costs variable on dividends through firm value, which is also significant. The research results can be considered for the company in terms of debt policy and dividend policy and for the government in determining taxes.
The purpose of this study is to examine the effect of cross-selling, up-selling, and sales promotion on sales volume using partial and simultaneous variables. This research hypothesis states that (1) cross-selling has an effect on sales volume. (2) Upselling has an effect on sales volume. (3) sales promotion has an effect on sales volume. This study utilized primary data and a quantitative approach. The validity and reliability tests, the successive interval method test (MSI), the classic assumption test, multiple linear regression analysis, the t-test, the F test, and the coefficient of determination test are used to analyze the data. The findings of this study indicate that: (1) crossselling has a marginal effect on sales volume, with a significant value of 0.017 0.05; and (2) cross-selling has a marginal effect on sales volume. (2) Upselling has a negligible effect on the company's value, with a significant value of 0,621>0,05. (3) sales promotion has a marginal effect on company value of 0,009 0,05.
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