This study is a replication of research conducted Risdwiyanto and Dharmmesta (2001), which seeks to develop a concept of higher education services based on the wishes of potential customers. This study examined the effect of marketing mix models to the selection of private universities (PTS) in Sleman, Yogyakarta. Sleman Regency is one of the areas in the Province of Yogyakarta Special Region which has a lot of colleges. The model in this study based on marketing mix consisting of seven marketing stimuli, namely product, price, place, promotion, people, physical evidence, and process. This study aimed to analyze the influence of factors of marketing stimuli to the selection of private universities in Sleman Yogyakarta by prospective students and know the significance rank of the influence of each marketing stimuli factor. This study uses the Focus Group Discussion (FGD) to collect preliminary data and surveys to obtain primary data. By using the 142 students of XII class of High School (SMA) in Sleman as samples, this study proves that the replication model used may indicate a significant influence of marketing stimuli on the election of PTS. The important contribution of this research is the development model of the influence of marketing stimuli factors on the selection of PTS that can be used as a basis for decision making PTS marketing strategy.

<p><span class="fontstyle0">Today’s businesses face unprecedented challenges. Leaders are confronted with increased competition, globalization, demand for growing social responsibilities, technological changes, and new strategic thinking. These need to be managed to build and sustain a </span><span class="fontstyle0">high-performance organization </span><span class="fontstyle2">(AMA, 2007). </span><span class="fontstyle0">The organizational environment is anything that is around an organization that has an influence, either directly or </span>indirectly on the process of organization operations. Every organization, either a profit organization and a non-profit organization, such as mass organizations, foundations, and others, want growth and sustainability in every activity. Organizational development does play an important role in helping organizations to transform themselves, through highly planned strategies and with predictions of problems that may be addressed through solutions. The organization will need more ability to react quickly and anticipate the various turbulences it faces appropriately. High-performance organization (HPO) is a solution to face increasingly unpredictable changes.</p>

<p>Customer satisfaction is a key to the success of the company. Customer satisfaction has a positive relationship with the company's value for shareholders. By providing satisfaction to the customers, companies can gain greater market share and increase its profits. Some of the critical success factors in creating satisfaction for its customers include brand image, customer value, and perceived quality. This research revealed a significant role of brand image, customer value, and perceived qualityto customer satisfaction of Smartfren data service in Sleman, Yogyakarta.</p>

Consumers can make repeat purchases for the umpteenth time for the same products and services on a regular basis. At the same time, consumers also pay attention to current and future situations and conditions. This study aims to understand the application of experiential marketing factors and service quality that can affect customer satisfaction and consumer intentions to make repeat purchases. The focus of this study is to analyze these factors in the service of Korean restaurants in Surabaya. This research is a causal type of quantitative research that uses the Structural Equation Model (SEM) analysis technique. Respondents in this study amounted to 175 Korean restaurant customers in Surabaya who were designated as objects in this study. Determination of respondents is done by using a purposive sampling technique. This study found that experiential marketing positively affects customer repurchase intention directly. That is, efforts to increase experiential marketing can increase customer intention to repurchase. This study also proves that service quality does not significantly affect customer intention to repurchase. This finding shows that service quality has become a fundamental factor considered normal for every restaurant service. Other results prove that the marketing experience is able to influence customers to make repeat purchases if they are satisfied with the products or services they consume.

<em><span lang="EN-US">This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, social media plays an important role in introducing products, enhancing a positive image, and building relationships with customers. The use of social media platforms, such as Twitter and Instagram, has attracted the attention of the younger generation, especially the millennial generation (Y) and the post-millennial generation (Z). The level of effectiveness of digital marketing is also influenced and determined by the progress of netizen actors, such as followers, influencers, and buzzers. Their role is increasingly important to convey information more effectively through various product and service brand content on various social media platforms. This study uses a qualitative approach to analyze data from social media conversations on Twitter and Instagram within a certain period of time with the help of the Drone Emprit Academic (DEA) application. This research reveals the progress of netizen actors on the company’s official accounts of Twitter and Instagram as a basic understanding for designing and compiling digital marketing strategies using product brand hashtags. This study also found that the netizen actors studied had their respective roles in strengthening the delivery of messages and content on social media.</span></em>

<p><em>The survey was conducted in the research process to determine the level of customer satisfaction on service quality dimensions of Rural Bank Bakti Daya Ekonomi (BPR BDE) Pakem Sleman, Yogyakarta and to determine the dimensional attributes of services which one is considered the most important by the customer in the decisionmaking of services using in BPR BDE Pakem Sleman, Yogyakarta. This research is based on five variables, namely SERVQUAL i.e. Reliability (ability of the company to provide prompt service and reliable), Responsiveness (responseability or alertness companies to help customers and provide fast service), Assurance (ability, courtesy, and trustworthiness which is owned by the staff, danger free, risk, and doubt), Empathy (the ease of having good communications and able to understand customer needs), and Tangible (physical facilities, equipments, employee performance, and means of communications). The analysis is performed based on an approach of importance performance analysis that show the dimensions of empathy and assurance are considered the most influence on the customers decision to use the services of BPR BDE Pakem Sleman, Yogyakarta. </em></p>

This study aims to determine how much user satisfaction is based on the influence of the user experience of e-commerce applications using the modified DeLone & McLean model by adding perceived utilitarian and perceived hedonic variables as the main dimensions representing the IT user experience. The population of this research is users of e-commerce applications as buyers using the purposive sampling technique. While data analysis uses the PLS-SEM approach with the help of SmartPLS. The study's findings show that while perceived utilitarianism and service quality have little bearing on user satisfaction, perceived hedonistic behavior, system quality, and information quality do. Three of the many hypotheses that were put forth and rejected were: the influence of service quality on user contentment and use, and the influence of perceived utilitarianism on user satisfaction.

<em>This study aims to determine the effect of Return on Assets (ROA), Net Interest Margin (NIM), and Operating Expenses on Operating Income (OEOI) on the Share Price of banks in the LQ20 listed on the Indonesia Stock Exchange (IDX) during 2016 to 2022. The sample used in this study consisted of 4 banks in the LQ20 listed on the IDX. This study uses panel data obtained from Bank Indonesia reports and audited financial reports on banking companies listed on the IDX. By using the Common Effect Model with Eviews, the F-test result shows that the ROA, NIM, and BOPO variables simultaneously have a significant effect on the Stock Price. Based on the t-test results, the ROA has a positive effect on the Stock Price with a statistically strong level of significance. The NIM has a negative effect on Stock Price, while the BOPO has no effect on the Stock Price. The prediction of the three independent variables on Stock Price is 92.9%, while 37.1% remaining is influenced by other factors that are not included in the research model.</em>