This study is a replication of research conducted Risdwiyanto and Dharmmesta (2001), which seeks to develop a concept of higher education services based on the wishes of potential customers. This study examined the effect of marketing mix models to the selection of private universities (PTS) in Sleman, Yogyakarta. Sleman Regency is one of the areas in the Province of Yogyakarta Special Region which has a lot of colleges. The model in this study based on marketing mix consisting of seven marketing stimuli, namely product, price, place, promotion, people, physical evidence, and process. This study aimed to analyze the influence of factors of marketing stimuli to the selection of private universities in Sleman Yogyakarta by prospective students and know the significance rank of the influence of each marketing stimuli factor. This study uses the Focus Group Discussion (FGD) to collect preliminary data and surveys to obtain primary data. By using the 142 students of XII class of High School (SMA) in Sleman as samples, this study proves that the replication model used may indicate a significant influence of marketing stimuli on the election of PTS. The important contribution of this research is the development model of the influence of marketing stimuli factors on the selection of PTS that can be used as a basis for decision making PTS marketing strategy.
ABSTRACT. PEARLS is a system of 44 financial ratios which the Key Words: PEARLS, Monitoring and Evaluation, Financial Performance I. LATAR BELAKANGMembangun koperasi merupakan suatu proses pembelajaran yang berkelanjutan dan berulang selaras dengan adanya pergantian generasi, pertambahan jumlah anggota masyarakat, dan perkembangan dinamis berbagai aspek kehidupan yang ada dimasyarakat. Selaras dengan perkembangan yang ada maka membangun koperasi tidak bisa menjadi monopoli pemerintah. Telah terjadi suatu perubahan pemahaman bahwa peran Pemerintah sebaiknya tidak bersifat langsung dalam bentuk intervensi penyelenggaraan usaha dan organisasi koperasi. Oleh karena itu pendekatan pemberdayaan masyarakat menjadi prioritas. Dalam hal ini untuk mengembangkan dan menumbuhkan koperasi, organisasi koperasi sendiri yang harus didorong untuk secara aktif membangun dirinya. Hal ini tidak berarti bahwa pemerintah lepas tangan. Pemerintah tetap sangat
<p><span><em>Padukuhan Singojayan savings groups and Mawar savings group and </em><span><em>loans Toglengan, village Sendangarum Minggir sub district, Sleman, has the </em><span><em>problem: 1). The weakness of the institution ala spects of group organization, yet </em><span><em>have a clear institutional rules, 2) Still Weak aspects of group administration, </em><span><em>administrative and financial management systems are still very simple, 3) Low skills </em><span><em>of administrators in the management of savings and loans, the ability of the </em><span><em>management of the organization low group 4). The low activity of productive </em><span><em>business (entrepreneurship) members. Metode approach used to over come the </em><span><em>problem of partner is counseling, training and mentoring. The training consists of </em><span><em>training the administrative and book keeping group, institutional management and </em><span><em>Cooperative Training, Computer Training & Practice (Ms.Word & Ms Excel), </em><span><em>entrepreneurship training and counselling on procedures for the preparation of </em><span><em>Planning and Budgeting. Participants of the training consists of aboard of each </em><span><em>pathners group. Activity targets are to be achieve done achactivity are as follows: </em><span><em>1) Extension of the procedure for the preparation of Planning and Budgeting; to </em><span><em>improve the knowledge and ability to prepare a document for Planning and </em><span><em>Budgeting group. 2). Administration and book keeping training group; to improve </em><span><em>the knowledge and skills of participants in the financial administration and book </em><span><em>keeping savings group savings and loan accounting. 3). Institutional and </em><span><em>cooperative management training; that the boardhad knowledge of the institutional </em><span><em>and cooperative management. 4) training and practice computer; to improve the </em><span><em>knowledge and skills to use computers to support the administration of savings </em><span><em>groups. 5) entrepreneurship training; to improve the understanding of entrepreneur </em><span><em>shipand increased interest, the spirit of entrepreneurship, as well as an increase in </em><span><em>entrepreneurial activities of the participants. While the targets to begenerated from </em><span><em>the mentoring activities are: 1) Savings Group are orderly administration includes </em><span><em>administrative requirements of the organization and administration book keeping.2) </em><span><em>Enterpreneurship spirit and motivations 3). Improving the skills of administrators in </em><span><em>operating a computer for administrative support groups. 4). Establishment of a </em><span><em>complete annual financial statements (Balance Sheet report, Net Income Reports, </em><span><em>Cash Flow Statement) as part of the management performance report submitted in </em><span><em>the annual RAT5). Completion of the Planning and Budgeting, SOP savings and </em><span><em>loans, the rights and obligations of members, management job description. This result </em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><em>already achieved in this activity is implemented entrepreneurship training, </em><em>administration, and computer groups to improve understanding and skills committee. </em><em>To each group was given the help of computer/notebook for each administrative </em><em>group support. To follow up the training next plan is for mentoring activities to each </em><em>groups.</em></p>
<p>Areas Based Economic Empowerment Program (Program Ekonomi Berbasis Kewilayahan/PEW) is a program designed to focus on the learning process and empowercommunities through local economic institutions to shore up the economy of thecommunity itself. This study aims to: 1). Knowing the PEW Group self-reliance inorganizing services to members in order to regionally based economic empowerment.2). Identifying the factors management, member participation and partnership thathinder or support the PEW Group self-reliance and self-reliance opportunities for effortsto develop a support group for regionally based economic empowerment, 3). Formula tepolicy recommendations for the city authorities to develop and implement a model ofselfreliance development PEW group as a regionally based economic empowerment strategy in the city of Yogyakarta. This research is qualitative research, the research took place in the townYogyakarta. The collecting data techniques used were: study documentation, participant, observation, in-depth interviews, and focus group discussion (FGD). In the first studywere: 1). Evaluating Performance PEW Group 2). Identify factors inhibiting andsupporting self-sufficiency Group 3). Self-Supporting analyze PEW Group 4). Early formulation compile policy recommendations group. The research development model of self-reliance. Year II study is 1). Self-Supporting Group to develop a model based onthe results of Phase I study 2). Validation conduct joint FGD Stakeholder Model through3). Develop Model Self-Supporting Implementation Handbook. Results showed that the level of self-reliance menilitian PEW group is still low. This isreflected in the level of independence that is still low, both in terms of independence inthe administration, self-reliance and independence in the management of the assets. PEW group of selfsufficiency level is still low, due to several factors, namely: (1) Capacity Board PEW Group is still low (2) The lack of participation of members of the Group, and (3) lack of stakeholder support. Another factor that still require serious treatment that can increase self-reliance PEW Group is a factor Assistance Group Implementation and Monitoring and Evaluation during implementation is still lacking.</p>
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