This study aims to analyze the effect of promotion and service quality on the trust and loyalty of donors to perform Zakat, Infaq, and Alms in Dompet Dhuafa Riau. This research uses a quantitative approach with a survey method of 312 donors of Dompet Dhuafa Riau. The variable measurement uses a Likert scale with weights from 1 to 5. To analyze the effect of variables X1, X2 on Z through Y using statistical techniques path analysis. To test the level of significance using the t-test. This study found promotion had a positive and significant effect on loyalty, service quality had a positive and significant effect on loyalty, the trust had a positive and significant effect on loyalty, the promotion had an effect on loyalty through trust, and service quality had an effect on loyalty through trust.
Business competition that continues to increase requires business actors to continue to provide satisfaction to customers, the organization's efforts to provide satisfaction are carried out through the quality of service and the performance of its employees. This study aims to determine the effect of service quality and satisfaction on performance. This study uses a quantitative research method with a descriptive approach. Data collection techniques in this study used questionnaires and literature studies. The research data were then analyzed by testing reliability, validity and reliability using the SPSS program. The results of the study show that service quality and employee performance partially have a positive and significant effect on customer satisfaction
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan siswa dan loyalitas siswa pada Lembaga TOEFL Indonesia (LTI) Pekanbaru. Populasi pada penelitian ini siswa yang terdaftar dan terlibat secara langsung dalam proses belajar mengajar dan menerima fasilitas pada program TOEFL ITP preparation di LTI Pekanbaru. Teknik pengambilan sampel yang digunakan adalah teknik simple random sampling dengan jumlah sampel 160 responden. Analisis data menggunakan PLS – SEM (Partial Least Square - Sturctural Equation Modeling) dengan bantuan program SmartPLS. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh terhadap kepuasan siswa dan loyalitas siswa di LTI Pekanbaru. Kemudian citra perusahaan berpengaruh terhadap kepuasan siswa dan loyalitas siswa di LTI Pekanbaru. Kepuasan siswa berpengaruh terhadap loyalitas siswa di LTI Pekanbaru. Peningkatan kepuasan siswa dan loyalitas siswa diperlukan dengan berbagai cara terutama memberikan layanan yang segera dan cepat serta bertindak cepat tanggap dalam menangani permintaan dan keluhan sehingga siswa merasa puas dan loyal dengan layanan yang diberikan LTI Pekanbaru.
This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions
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