Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepercayaan Dan Loyalitas Donatur Dompet Dhuafa Riau

Abstract

This study aims to analyze the effect of promotion and service quality on the trust and loyalty of donors to perform Zakat, Infaq, and Alms in Dompet Dhuafa Riau. This research uses a quantitative approach with a survey method of 312 donors of Dompet Dhuafa Riau. The variable measurement uses a Likert scale with weights from 1 to 5. To analyze the effect of variables X1, X2 on Z through Y using statistical techniques path analysis. To test the level of significance using the t-test. This study found promotion had a positive and significant effect on loyalty, service quality had a positive and significant effect on loyalty, the trust had a positive and significant effect on loyalty, the promotion had an effect on loyalty through trust, and service quality had an effect on loyalty through trust.

The Effect of Religiusity, Profit and Loss Sharing, and Promotion on Consumer Intention to Financing in Islamic Bank toward Trust as an Intervening Variable

“…Trust from the community is the knowledge that leads to conclusions to see the benefits. This follows Pratiwi's research (2019) and Saputra et al (2020) that promotion positively influences customer trust.…”

“…However, there are differences in research on Majhaf and Riyadi (2020), which state that promotion does not affect intention. Other studies on promotion in Pratiwi's (2019) research and Saputra et al (2020) states that promotion influences trust.…”

“…If the people's purchasing power is low, then the public's trust in a product is also low. In addition, in Pratiwi's (2019) research, Saputra et al (2020) stated that promotion influences trust. However, it is different from Majhaf and Riyadi (2020), which states that promotion does not affect trust.…”

Merak Port Customer Loyalty

“…According to Dagger and O'Brien customer satisfaction is one of the major factor for business organizations to develop a long term relationship with customer. This finding also supported by previous studies which claim customer satisfaction positively and significantly affect customer loyalty (Rocío Carranza et al, 2018;Kotler & Keller, 2016;Omoregie et al, 2019;Saputra et al, 2020;Yacob et al, 2016).…”

“…Several studies found that trust positively and significantly affect customer loyalty (Omoregie et al, 2019;Prabumenang et al, 2020;Rizan et al, 2016). Moreover, several previous studies found that customer trust mediating the service quality and customer satisfaction on customer loyalty (Minrohayati et al, 2017;Haron et al, 2020;Saputra et al, 2020).…”