Abstract:The purpose of this research is to analyze the factors that are predictors of donor loyalty from the perspective of promotion and service quality with trust as a mediation, then applied to Dompet Dhuafa. Quantitative approach is applied in research by establishing causality design. There were 100 donors as the research sample which was determined by purposive sampling technique. Partial Least Square analysis was applied to test the debfab hypothesis with the help of the SmartPLS version 3.0 program. The result… Show more
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