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The present paper studies the relative efficiency between hotels operating under a brand and hotels operating independently, in the island of Crete, Greece, using the Data Envelopment Analysis. Interestingly enough, we find that nationally branded hotels are the relatively most efficient; internationally branded are the least efficient, while those operating under a local brand and the independent ones lie in between. This efficiency ranking can be explained by the interplay between operating under a brand and being to changes in the local market's conditions. We also investigate the inefficiency causes and make suggestions for improvements, in the transformation of inputs to outputs, for each type of hotels studied.

The article adopts a discrete choice modeling methodology with a focus on capturing systematic heterogeneity to evaluate tourists’ preferences for two Greek heritage attractions. This methodology provides useful insights on the preferences of tourists belonging in different demand segments while also providing direction for future policy making in this area. The article presents empirical justification for the frequently cited argument for adopting a more customer-oriented rationale for the optimal use of heritage resources. Overall, the article supports the claim that tourists value positively the introduction of services and amenities that improve the quality of customer service. Thus, policy makers and heritage managers should pay more attention to visitors’ needs and their particular requirements.

In this study, a Structural VAR model is employed to investigate the relationship among oil price shocks, tourism variables and economic indicators in four European Mediterranean countries. In contrast with the current tourism literature, we distinguish between three oil price shocks, namely, supply-side, aggregate demand and oil specific demand shocks.Overall, our results indicate that oil specific demand shocks contemporaneously affect inflation and the tourism sector equity index, whereas these shocks do not seem to have any lagged effects. By contrast, aggregate demand oil price shocks exercise a lagged effect, either directly or indirectly, to tourism generated income and economic growth. The paper does not provide any evidence that supply-side shocks trigger any responses from the remaining variables. Results are important for tourism agents and policy makers, should they need to create hedging strategies against future oil price movements or plan for economic policy developments.JEL: C32, F43, L83, O14, O52

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British Museum, Choice modelling, Voluntary contributions, Preferences, C250, D010, Z110,

Considerations and Wine & Entertainment both perceived to be important but the winery's performance on the same was poor; Destination Attributes and Service Staff both perceived to be important with good performance; and Learning about Wine perceived unimportant with low performance. Originality/value-This is the first academic study focusing specifically on the winery experience from the perspective of Generation Z. As such it has provided new and useful insights for researchers and managers in the wine industry concerning the experience of this under-researched generational cohort.