2005
DOI: 10.1177/0047287504272035
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A Choice Modeling Application for Greek Heritage Attractions

Abstract: The article adopts a discrete choice modeling methodology with a focus on capturing systematic heterogeneity to evaluate tourists’ preferences for two Greek heritage attractions. This methodology provides useful insights on the preferences of tourists belonging in different demand segments while also providing direction for future policy making in this area. The article presents empirical justification for the frequently cited argument for adopting a more customer-oriented rationale for the optimal use of heri… Show more

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Cited by 105 publications
(56 citation statements)
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References 41 publications
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“…Due to its explanatory value, Lancaster's characteristic theory has been used widely in a tourism context to identify the determinant attributes of destination choice, being adopted and refined over many years (e.g. Apostolakis & Jaffry, 2005;Morley, 1994;Papatheodorou, 2001;Rugg, 1973;Seddighi & Theocharous, 2002). More recently, Tussyadiah et al (2006) extended Lancaster's theory to explain how tourists choose their destination from multiple options.…”
Section: The Characteristic Theory and Preference Estimationmentioning
confidence: 99%
“…Due to its explanatory value, Lancaster's characteristic theory has been used widely in a tourism context to identify the determinant attributes of destination choice, being adopted and refined over many years (e.g. Apostolakis & Jaffry, 2005;Morley, 1994;Papatheodorou, 2001;Rugg, 1973;Seddighi & Theocharous, 2002). More recently, Tussyadiah et al (2006) extended Lancaster's theory to explain how tourists choose their destination from multiple options.…”
Section: The Characteristic Theory and Preference Estimationmentioning
confidence: 99%
“…Following Morey and Rossmann's (2003) recommendations, researchers should always account for the possibility that a proposed policy initiative could be good for some and bad for others. In this respect, the incorporation of taste heterogeneity via flexible preference specification models is a key aspect of this empirical study (Walker and Ben-Akiva 2002;Apostolakis and Jaffry 2005). In addition, the analysis also proposes to examine the potential sources of heterogeneity among individuals through the interaction of individual preferences for future policy scenarios with respondents' attitudinal and sociodemographic characteristics.…”
Section: Introductionmentioning
confidence: 99%
“…The stated choice modeling using the set of established discrete choice modeling tools has often been used to analyze tourists' preferences, for example, by Huybers and Bennett [8], Apostolakis and Jaffry [9], Brau and Cao [10], Brau et al [11] and Figini and Vici [12].…”
Section: Editorialmentioning
confidence: 99%