“…The hedonic price approach has witnessed increasing use in tourism research. However, much research has focused on the hotel and tour operating sectors (Papatheodorou, Lei, & Apostolakis, 2012). There have been studies on sun and beach package tours (Thrane, 2005), entrance tickets for attractions (Falk, 2008), destination choice (Morley, 1992;Papatheodorou, 2001;Rugg, 1973), pricing strategies at holiday hotels in the sun-andbeach segment (Espinet, Saez, Coenders, & Fluviab, 2003), and bed and breakfast amenities (Monty & Skidmore, 2003).…”