When Hosts Trust Guests and Sharing Platforms: Trust in Sharing Economy

Zhang, Carol Xiaoyue; Isaeva, Neve; Li, Shina

doi:10.1080/19388160.2021.1952124

Cited by 6 publications

(6 citation statements)

References 37 publications

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“…The results of this study support a previous study conducted by Mittendorf (2017) which stated that increased trust in applications affects increased consumer trust in providers. The research findings also support research (Chen et al, 2022;Shao & Yin, 2019;J. Zhang, 2018) (Mas-Machuca et al, 2021 that Trust in online transportation applications increases trust in drivers.…”

Section: Hypothesis Testsupporting

confidence: 77%

“…Mittendorf (2017) found that increasing trust in applications affects consumer trust in providers. Trust in online transportation applications increases driver trust (Chen et al, 2022;Mas-Machuca et al, 2021;Shao & Yin, 2019;Zhang, 2018). Customers who already trust online transportation applications such as Gojek, Grab or Maxim will tend to have more confidence in the drivers attached to the application.…”

Section: B Literature Review 1 Trust Transfer In Online Transportationmentioning

confidence: 99%

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Trust Transfer in Online Transportation

Made Purnami

2023

Eksis

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Building trust in online transportation services is crucial due to the inherent unfamiliarity between customers and drivers. This study specifically aims to explore the dynamics of trust transfer within the realm of online transportation and its subsequent impact on fostering customer loyalty. The population in this study consists of online transportation users in Bali. The number of samples examined is 300 individuals using purposive sampling method. Data collection was executed through an online platform utilizing a Google form. Subsequently, the collected data underwent analysis using Smart PLS. The study's outcomes are noteworthy, indicating that: (1) Trust in the application has a positive effect on building trust in drivers; (2) Trust in the application significantly influences and promotes customer loyalty; (3) Trust in drivers plays a pivotal role in increasing customer loyalty; and (4) Trust in drivers acts as a partial mediator in the relationship between trust in the application and trust in drivers. These findings contribute valuable insights into the intricacies of trust dynamics within the online transportation sector.

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Section: Hypothesis Testsupporting

confidence: 77%

Section: B Literature Review 1 Trust Transfer In Online Transportationmentioning

confidence: 99%

Trust Transfer in Online Transportation

Made Purnami

2023

Eksis

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“…Firstly, our findings enrich P2P accommodation literature highlighting the importance of hosts’ task performance while evaluating a booking enquiry. Recent studies addressing hosts’ perspective shed light on power dynamics in the host–guest relationship (Farmaki and Kaniadakis, 2020), hosts’ trust towards guests and the platform (Zhang et al , 2021) and the role of guests’ representation artifacts in building hosts’ expectations regarding value derived from a transaction (Teubner et al , 2022). Recently, researchers stressed the relevance of understanding hosts’ impression formation in online contexts and assessment of guests’ intentions (Teubner et al , 2022).…”

Section: Discussionmentioning

confidence: 99%

Understanding hosts’ task performance antecedents in e-rentals

Barbeitos

Oliveira²

2022

JHTT

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Purpose When evaluating a booking enquiry, hosts rely on peer-to-peer (P2P) accommodation platforms (P2PAP) to make an informed decision. Consequently, accepting or rejecting a booking is influenced by the capacity of the P2PAP to convey to hosts valuable information about guests. This study aims to explain hosts’ task performance in short-term rentals (e-rentals). Design/methodology/approach The proposed model explains hosts’ task performance in e-rentals as a combination of task-specific user capabilities and technology capabilities. The model was tested using the partial least square path modelling technique. Findings Task-specific user capabilities of covert observation and interrogation were found to have a positive influence on task performance. Moreover, a moderation effect of representation on the relationship between self-disclosure and task performance was found to be significant, yet contrary to the one hypothesized. Originality/value The findings from this study help to develop the concept of task-specific user capabilities in shaping task performance.

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“…This is to develop social networks between hosts and guests, so that increasing consumer trust (Bahadur & Ali, 2023) by engaging peer-to-peer with peers will be more efficient in achieving goals (Amat-Lefort et al, 2023), so that interpersonal relationships and trusting relationships will be formed (C. X. Zhang et al, 2022).…”

Section: Service Quality Mediating Nostalgia Marketing To Customer Sa...mentioning

confidence: 99%

Nostalgic Marketing and its Antecedents on Gen X

Puspitasari,

Saputra,

Casmi

2024

J. Professional Business Review

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Purpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator. Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing object. Design/Methodology: The research method used is the Structural Equation Modeling (SEM) SmartPLS version 4 model. With validity, reliability and goodness of fit analysis tools to answer the research hypothesis. Findings: The results obtained by nostalgia marketing have a positive and significant effect on brand reputation, service quality, and premium price. Brand reputation and premium price do not mediate nostalgic marketing on customer satisfaction, while service quality mediates. Last result, brand reputation and premium price had no effect on customer satisfaction, while service quality had a positive and significant effect. Practical and Social Effects: Tourists' perception of tourist attractions is formed not only on the basis of individual knowledge and beliefs about the characteristics of the site, but also their feelings and perceptions of the destination. Thus, if we want to strengthen again, there is a need for an age-old relationship between tourists and brands. With constant satisfaction, respondent satisfaction remains high to an insignificant price, and commitment and loyalty will be formed. Value or Origin: The many historical tourism sectors in Indonesia and the high number of older visitors make this sector a source of economic and regional growth. This is reinforced by data from Borobudur Temple as the largest Buddhist temple heritage tourist attraction in the world, where 23% of visitors or tourists are over 50 years old. At that age, what motivation makes them visit if not memories and historical facts of the past. Remembering the past, it is easiest to visit the subject directly, this is important in studying neuromarketing and emotions in business.

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When Hosts Trust Guests and Sharing Platforms: Trust in Sharing Economy

Cited by 6 publications

References 37 publications

Trust Transfer in Online Transportation

Trust Transfer in Online Transportation

Understanding hosts’ task performance antecedents in e-rentals

Nostalgic Marketing and its Antecedents on Gen X

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