Abstract:Building trust in online transportation services is crucial due to the inherent unfamiliarity between customers and drivers. This study specifically aims to explore the dynamics of trust transfer within the realm of online transportation and its subsequent impact on fostering customer loyalty. The population in this study consists of online transportation users in Bali. The number of samples examined is 300 individuals using purposive sampling method. Data collection was executed through an online platform uti… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.