Uses and Gratifications Theory and E-Consumer Behaviors

Luo, Xueming

doi:10.1080/15252019.2002.10722060

Cited by 282 publications

(292 citation statements)

References 19 publications

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“…Previous research suggests that providing higher entertainment value is likely to lead to an advantage for media users and to motivate them to use the media more often (Vincent & Basil, 1997;Luo, 2002;Baek et al, 2014). Shiau and Luo (2013) showed that continuance intention could be predicted by the user's perceived enjoyment.…”

Section: Uses and Gratifications Theory And Research Modelmentioning

confidence: 94%

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

100

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General rightsThis document is made available in accordance with publisher policies. Please cite only the published version using the reference above. This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. M A N U S C R I P T A C C E P T E D ACCEPTED MANUSCRIPT Second Life adoption in education: A motivational model based on Uses and Gratifications theory

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Section: Uses and Gratifications Theory And Research Modelmentioning

confidence: 94%

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

100

View full text Add to dashboard Cite

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“…Similarly, Edward, Li, and Lee (2002) looked at pop-up advertisements and interstitials (with the effects of their timing) and concluded that online consumers were most annoyed when advertisements interrupted tasks as opposed to when they were timed to occur between activities. Luo (2002) adds that online retailers who create web designs that are too flashy with big-size graphics may lead to unwanted, offending, and negative influence. Misuse of interactive web applications on online shopping websites that spam and intrude on consumers' privacy and stifle consumer acceptance can also lead to possible annoyance among online consumers (Azeem, 2012).…”

Section: Web Irritationmentioning

confidence: 99%

“…Existing studies suggest that entertainment is a hedonic component of online shopping that provides consumers with a means to escape boredom, find entertainment, and experience enjoyment (Luo, 2002;Wolfinbarger & Gilly, 2001). This includes an evaluation of a website based on users' assessment of the amount of fun, playfulness, and pleasure they experience or anticipate from the website (Huang, 2003).…”

Section: Entertainment Gratificationmentioning

confidence: 99%

The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping

Lim¹

2013

MAS

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The difficulty in converting web browsers into actual online customers remains a problem for many online retailers. While previous studies have suggested that online retailers should strive to increase entertainment gratification and reduce web irritation among online consumers, they lack empirical evidence to support the manipulation of web atmospherics toward this end. The research presented here establishes and tests the conceptual links of web atmospherics, entertainment gratification and web irritation. Data were collected using survey and mall-intercept systematic sampling approaches and analyzed using structural equation modeling. The results indicate that well-designed dynamic web atmospherics had a significant effect in increasing entertainment gratification and reducing web irritation. Implications and recommendations from the research findings are also presented.

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“…For example, Mun and Hwang (2003) examined the impact of enjoyment on acceptance of a web-based learning system and found that perceived enjoyment had significant effects on perceived usefulness, perceived ease of use, and web selfefficacy. Constructs like perceived entertainment (Luo, 2002) and playfulness (Webster & Martocchio, 1992) have been used in the literature to refer to the same concept of hedonic or intrinsic motivation to using ERP systems (Hwang, 2012). Enjoyment has been used as a dimension of playfulness and demonstrated strong impact on attitude to use social media sites (Hung, Tsai, & Chou, 2016).…”

Section: H1b: Perceived Informativeness Of An Erp System Will Have a mentioning

confidence: 99%

“…Luo, 2002). The need for information is considered a key pillar in the informing science theory (Cohen, 2009).…”

Section: Informativenessmentioning

confidence: 99%

Acceptance of ERP Systems: The Uses and Gratifications Theory Perspective

Hasan¹

2017

InformingSciJ

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Aim/PurposeThis study aims to provide a better understanding of individual acceptance of enterprise resource (ERP) systems. Based on the uses and gratifications theory (UGT) and informing science theory, the study developed and empirically tested a research model to explain the effects of ERP characteristics (specifically, informativeness and enjoyment) on ERP acceptance and use. Background Individual acceptance of ERP systems is crucial for achieving the benefits associated with ERP systems. Unfortunately, little research has focused on acceptance of ERP systems at the individual level. This study attempts to fill this void. Methodology A survey questionnaire was distributed to ERP users to collect data to empirically test the research model developed in this study. In addition to demographic and background information question, the survey contained instruments to measure the study variables. ContributionThe empirical results show that UGT provides a sound theoretical framework for explaining users' gratifications, attitudes, and behavioral intentions toward adopting and using an ERP. These results support the view that subsumes information systems and other fields that endeavor to inform their audience. Findings Individuals' perceptions of the informativeness and entertainment of ERP systems demonstrated strong direct effects on attitude toward using and satisfaction with ERP systems. In turn, satisfaction with ERP systems showed a direct significant impact on intention to use an ERP system. Recommendations for PractitionersMaintaining a favorable environment and designing training workshops that highlight the information and enjoyment aspects of an ERP can boost users' perceptions of ERP informativeness and enjoyment and, eventually, improve their attitude and satisfaction with an ERP. Recommendation for ResearchersResearchers should test the proposed research model with other types of ERP systems and in different environments to enhance the generalizability of the results to other systems and settings.

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Uses and Gratifications Theory and E-Consumer Behaviors

Cited by 282 publications

References 19 publications

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping

Acceptance of ERP Systems: The Uses and Gratifications Theory Perspective

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