The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center

Abstract

In the recent years, that fitness market rapidly grows, understanding of its importance and change of suggestions according to demand also revealed the importance of intangible elements as well as tangible elements. The aim of this study is to measure the relationship of atmosphere, satisfaction, and loyalty the customers, who are member to a private fitness center, perceive from this center. The study group consists of 503 participants (nmale = 465; nfemale = 38), who are at least for six month to a private fitness center, with convenience sampling method. In this study, "Personal Information Form", "Perceived Leisure Time Loyalty and Leisure Time Satisfaction Scale", and "Fitness Center Atmosphere Scale" were utilized. In the analysis of data, correlation and regression analysis was used for examining the relationships between the variables and explanatory factor analysis for fitness center scale. As a result of the analyses, it was identified that fitness center atmosphere affected customer satisfaction and, satisfaction, customer loyalty. This study can cause the importance of atmosphere in the behaviors of customer satisfaction and loyalty to be better understood.

Can Servqual Mediate From the Store Atmosphere and Customer Satisfaction?

“…The sellers cannot be stagnant at one point but require feedback from customers (in this regard it is hope). This study is in line with what was found by many previous researchers who concluded that store atmosphere indirectly has a significant impact on customer satisfaction with the help of SERVQUAL (Oztas et al, 2016;Mensah, Mensah, 2018).…”

Path Model Leading to Intention to Recommend Co-Working Spaces to New Customers: An Empirical Evidence From Thailand

“…The result is also significant at 0.05 level of significance (p < 0.05). The result is consistent with the work of Oztas et al (2016). They conducted a study called "The Relationship of Atmosphere, Satisfaction, and Loyalty: Sample of a Fitness Center. "…”

Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States

“…pleasure and arousal) as an organism mediating variable in stimulus-organism-response framework. In line with this, many scholars have clearly reported on a mediating influence for customer emotions on the relationship between ambient conditions and customer behavioral responses (Baker et al, 1992;Chang et al 2014;Foroughiet al, 2019;Oztas et al, 2016;Walsh et al, 2011). Ambient factors were concluded to positively affect customer positive emotions, which in turn drive customer impulse buying behavior (Chang et al, 2014).…”

“…Likewise, Quartier et al (2014) noted that intangible factors such as lighting can have hidden effects on customer emotions, thus, can be utilized to deliver a certain image. Oztas et al, (2016) reported that fitness center lighting and temperature levels can influence customer emotions more than paintings and pictures. In the same venue, Bilgili et al, (2018) founded that cool lighting (e.g.…”

“…noise, temperature, and cleanliness). Empirical research shows how vital are the ambient conditions to customer experience in retail and service contexts (Chebat & Michon, 2003;Oztas et al, 2016;and Yaqoob et al, 2018). Servicescape literature advocates that the significance of such contextual characteristics in shaping customer experience do vary according to the nature of service provided (Wakefield & Blodgett, 1994;Zeithaml & Bitner, 2009).…”