2020
DOI: 10.15544/mts.2020.36
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Can Servqual Mediate From the Store Atmosphere and Customer Satisfaction?

Abstract: J. Co donuts and Coffee is a restaurant-based franchise company that is in great demand by some people to enjoy a weekend or just hang out for a moment with family and colleagues. Their donuts, coffee, and yogurt products have been adapted to the tastes of the Indonesian people. However, some customers feel that there are still shortcomings in terms of store atmosphere, SERVQUAL, and customer satisfaction which we need to examine. The objectivity of this study is to test the extent of the relationship between … Show more

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Cited by 7 publications
(6 citation statements)
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“…It has been a lengthy debate to determine the scope of customer satisfaction, given that it is the starting point and a component of the affective state [3]. According to [21], satisfaction is an emotional response to buying behaviors.…”
Section: Viewpoints Surrounding Customer Satisfactionmentioning
confidence: 99%
See 1 more Smart Citation
“…It has been a lengthy debate to determine the scope of customer satisfaction, given that it is the starting point and a component of the affective state [3]. According to [21], satisfaction is an emotional response to buying behaviors.…”
Section: Viewpoints Surrounding Customer Satisfactionmentioning
confidence: 99%
“…Happy customers are more likely to continuously engage in organizations and this can generate future profits. A company's ultimate goal is customer happiness, which can be achieved through satisfaction with the product or service according to [3]. [4] states that customers desire a consistent experience, but satisfaction is an after-choice evaluative judgment based on the purchase conditions.…”
Section: Introductionmentioning
confidence: 99%
“…Copyright © 2021 Jurnal Pariwisata Pesona berdasarkan kebutuhan sampel yang dibutuhkan terkait dengan karakteristik, sifat, dan kriteria (misalnya Kasuma et al, 2020;Ilmi et al, 2020;Wahyuningsih et al, 2020).…”
Section: Sampel Dan Ukuran Dataunclassified
“…Independent variables include variables of local wisdom, learning, and attitudes. Meanwhile, intention and sustainable behavior act as dependent variables (Ilmi et al, 2020). The measuring tool to complete the explanation appropriately is measured through a questionnaire (questionnaire list) which will have an interval scale of 1-5 so that it can quantify the data obtained from these questions.…”
Section: Data Setmentioning
confidence: 99%