“…Given the systemic nature of RM activities, the revenue manager's role cannot be considered in isolation but must be nested in a team interacting across functional units. Surprisingly however, prior research examining RM has either studied the RM team as a whole (Jones and Hamilton, 1992;Yeoman and Watson, 1997) or the general manager (Donaghy and McMahon-Beattie, 1998). Similarly, studies into the critical success factors for RM do not discuss the role of the revenue manager (Crystal, 2007;Hansen and Eringa, 1998).…”