Transient price setting in the era of automated systems: the ‘hands-on’ hotel general manager lives on!
Natalie Haynes,
David Egan
Abstract:Hotel pricing discussions seem to be increasingly dominated by automated revenue management and pricing systems without considering human interaction. Using grounded theory, this paper foregrounds the voice of twenty managers and exposes the complexities and realities of their involvement in price decision-making. A hybrid price decision-making process was discovered where the hotel general manager remains in control despite automation, due to their modus operandi to control the performance of their hotel by u… Show more
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