Human issues and the introduction of a yield management system. A case study of a 4* chain hotel

Brotherton, Bob; Turner, R. Elaine

doi:10.1007/3-7908-1672-8_3

Cited by 3 publications

(2 citation statements)

References 24 publications

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“…In larger hotels, peripherals are usually connected to a central unit. The more advanced Property Management Systems provide seamless connections between different elements of a hotel's operations and create links into external communication networks such as GDS and CRS and even the Internet (Anon., 2002a; Milne and Ateljevic 2001; Brotherton and Turner 2001; Chio and Kimes 2002) [3,21,5,8] . Many of these authors recognise the use of ICT in the following areas of accommodation operations:  Front office functions -reservation, registration, checkout; individual, delegate, walk in and 'house' account folios are all monitored and updated automatically:  Housekeeping -tracking and maintaining the physical status of rooms.…”

Section: The Use Of Ict In Accommodationmentioning

confidence: 99%

Finding accommodation in the central region with digital technology

Affum,

Dwomoh

2022

Int. J. Circuit Comput. Networking

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Tourism is a gradually and globally emerging industry, which has grown from the pursuit of a privileged few to a mass movement of people. It is now one of the fastest growing industries of the global economy and a major socio-economic activity with the urge to discover the unknown to explore new and strange places, to seek changes in environment and to undergo new experiences. Tourism has evolved during the latter half of the twentieth century from the marginal and locally insignificant activity to a widely dispersed economic giant, which in 1999 accounted for some sizeable percent of the global economy. The main objective of the study is to examine the importance of ICT in quality service delivery in the accommodation sector of Ghana's tourism industry. It was revealed that all the ten hotels used the telephone, but 60% of them used only telephone while the other 40% used the internet as well. It was also found that 68% of the guests used Telephone, 16% used Internet and 16% did not use any ICT facility in their hotels. It can be concluded that ICT is not significantly used in the accommodation sector in Cape Coast. The Telephone was the most common ICT facility used in the hotels. The internet was used to a less degree, perhaps due to cost and technical challenges. It was surprising that none of the hotels used Property Management System. It can also be concluded that a greater number of guests of hotels in Cape Coast use the telephone.

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Section: The Use Of Ict In Accommodationmentioning

confidence: 99%

Finding accommodation in the central region with digital technology

Affum,

Dwomoh

2022

Int. J. Circuit Comput. Networking

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“…Guests provides enormous information while making reservation and during their stay at hotel (Piccoli et al, 2003), and if a guest has already stayed in hotel, its information can easily be accessible. Hotel can easily plan to segment customers and pricing strategies according to their revenue generation capability through yield management system (Brotherton &Turner, 2001).…”

Section: Crm Information Systemmentioning

confidence: 99%

Analyzing the Influence of Customer Relationship Management on Firm Performance

Yadav

Singh

2014

International Journal of Customer Relationship Marketing and Management

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Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensible for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more price sensitive and shift loyalty frequently in terms of selecting products and services of any company, it has become very difficult to retain them. As a result, emphasis on long term relationships with customers has gained momentum in businesses. The goal of the present study is to expand the study of customer relationship management (CRM) by investigating the association of dimensions of CRM and organizational performance. The study extends customer relationship management to the hotel industry context. It explores a set of CRM dimensions or constructs that are important for implementing CRM in hotel industry in Indian perspective.

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Pricing and Revenue Optimization: Maximizing Staff Effectiveness

Lieberman¹

2011

Revenue Management

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Human issues and the introduction of a yield management system. A case study of a 4* chain hotel

Cited by 3 publications

References 24 publications

Finding accommodation in the central region with digital technology

Finding accommodation in the central region with digital technology

Analyzing the Influence of Customer Relationship Management on Firm Performance

Pricing and Revenue Optimization: Maximizing Staff Effectiveness

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