The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia

Abstract

The internet is a medium that is soaring in polarity in almost every facet of the world and is used for a myriad of reasons by individuals, governments, universities and businesses. As far as businesses are concerned, the internet has been subject to a variety of experimentations that seek to determine the viability of using the internet to improve business practices in various industries especially in computer industry in Malaysia. One particular aspect of business is that the internet marketing has a great impact on computer industry in Malaysia. The purpose of this research is to investigate the effects of security and privacy information on trust & trustworthiness and loyalty in online marketing. Data were gathered from 104 respondents who are the literate Malaysian and the foreigners in Malaysia that are able to read and write and hence capable of using internet and its facilities. The results showed that there is a significant correlation between trust & trustworthiness and security and privacy information. The results also revealed that there is a significant correlation between loyalty in online marketing and trust & trustworthiness.

Exploring online repurchase behavioural intention of university students in Malaysia

“…Marketers have attempted to discover the major factors leading to customer loyalty which customer satisfaction is obviously one of those (Chang and Chen, 2009). Loyal customers are undoubtedly important because they contribute to the profitability of the service providers (Armesh et al, 2010a). We hypothesise:…”

“…surveys) and implicit means (e.g. cookies) providing the necessary data for decision making on marketing, advertising, and products (Armesh et al, 2010a). Basically, IT literacy (discussed more in the next section) is positively associated with internet access because in order to access the internet an individual needs to have basic IT literacy (Ferro et al, 2011).…”

Pengaruh Persepsi Keamanan dan Privasi terhadap Kepuasan dan Kepercayaan Konsumen Online

“…Persepsi keamanan biasa dikaitkan dengan ancaman yang menciptakan keadaan, kondisi, atau peristiwa yang berpotensi menyebabkan kesulitan ekonomi melalui sumber data atau jaringan yang mengalami kerusakan pengumpulan dan modifikasi data, penolakan layanan, dan/atau penipuan dan penyalahgunaan wewenang (Armesh et al, 2010). Sementara itu menurut Roca et al (2009) persepsi privasi berhubungan dengan perasaan konsumen tentang adanya kemungkinan bahwa perusahaan online mengumpulkan dan menggunakannya data tentang individu secara tidak tepat.…”

“…Sedangkan Flavia'n andGuinalı'u (2006) mengartikan persepsi keamanan sebagai kemungkinan kepercayaan subjektif yang dimiliki konsumen bahwa informasi pribadi mereka (dalam aspek perdata dan moneter) tidak akan dilihat, disimpan, dan dimanipulasi oleh pihak lain selama dalam perjalanan dan penyimpanan, sehingga secara secara konsisten menimbulkan harapan kepercayaan diri mereka. Persepsi keamanan juga didefinisikan sebagai ancaman yang menciptakan keadaan, kondisi, atau peristiwa yang berpotensi menyebabkan kesulitan ekonomi melalui sumber data atau jaringan yang mengalami kerusakan, pengumpulan dan modifikasi data, penolakan layanan, dan/atau penipuan dan penyalahgunaan wewenang (Roca et al, 2009;Armesh et al, 2010).…”

Opting Out: The Effects of Consumer Information Sharing Concern on Perceived Value in E-Banking Service Relationships

“…It has been argued that the internet generates additional anxieties in exchange relationships related to perceived risks of "surfing the web" (Chi, Yeh, & Hung 2012). The Internet is a global marketplace with compelling convenience benefits but also with the abiding potential for nefarious activities such as privacy violation, fraud and harassment (Armesh, Salarzehi, Yaghoobi, Heydari, & Nikbin, 2010;Durndell & Haagb, 2002;Hoffman, Novak, & Perlata, 1999). This perspective on consumer online anxieties is also supported by uncertainty reduction theory, which holds that individuals have an innate need to reduce uncertainty in their relationships by seeking (evaluative) information about their partners in order to make their relationships more predictable and stable (Berger & Calabrese, 1975).…”