Exploring online repurchase behavioural intention of university students in Malaysia

Abstract

The focus of this study is to explore the antecedents of online repurchase intention (RI) of university students in Malaysia. The aim of this study is to examine online RI, specifically to examine the impact of prepurchase user perceptions of attributes, pre-purchase user attitudes and postpurchase user attitudes on RI. This study managed to collect 318 completed online questionnaires from internet shoppers. Multiple Regression Analysis (Stepwise Method) was deployed to statistically test the proposed hypotheses. We found that perceived value and perceived risk are not predictor factors towards RI among experienced online shoppers. Interestingly, PU, PEOU, privacy concern, internet literacy/affinity and satisfaction were positively significant factors in predicting RI. This study considers a few studies' attempts to empirically examine the impact of pre-purchase user perceptions of attributes, pre-purchase user attitudes and post-purchase user attitudes on repurchase intention. The research limitations, contribution and managerial implications are discussed.

Gender differences and consumer's repurchase intention: the impact of trust propensity, usefulness and ease of use for implication of innovative online retail

“…TAM is generally used in studies that investigate the adoption of technology by users and is said to be a dynamic and reliable model (Vijayasarathy, 2004). The TAM uses the TRA connection as a way to describe the acceptance of IT use (Rezaei and Amin, 2013). The main factors in the use of IT is said to include PU and the factor of PEOU (Liao and Hsieh, 2010) in which recent studies (e.g., Purnawirawan et al, 2012) take PU in exploring attitudes and intention of users.…”

“…Therefore, this study proposes a model of online repurchasing behaviour intention of university students based on TAM (Davis, 1989). A study (Rezaei and Amin, 2013) among Malaysian online shoppers found that PU and PEOU are positively significantly factors in predicting RI. This study considers a few studies' attempts to empirically examine the impact TAM behavioural constructs of PU and PEOU were tested for predicting user acceptance of the World Wide Web (WWW) regarding to implication of innovative retail.…”

“…The vital role of the PEOU as it is used for IT usage makes it imperative to understand those factors that contribute to this user experience (Joo et al, 2011). According to online consumer behaviour perceived ease of getting information or PEOU is defined "as the consumer's belief that it is easy to get information regarding products and services from an online website" [Awad and Ragowsky, (2008), pp.101-121; Rezaei and Amin (2013)]. In this study we define PEOU as a total convenience of web shopping by male and female users.…”

“…While e-commerce has grown substantially over the last decade, it still is marred with the lack of trust and growing privacy concerns (Midha, 2012). Researchers have explored the subject of trust propensity in online shopping (Wu and Chang, 2006;Rezaei and Amin, 2013;Hsu et al, 2012), in explaining employees behaviour in organisational setting (Harorimana, 2013) and banking sector (Amin et al, 2013) with the mix results. Some researchers have proven that the value of trust when conducting business online is crucial to impacting customers' buying behaviour (Chen and Lee, 2008).…”

The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper

“…Moreover, little attempts at conceptualizing loyalty and studying its antecedents are still being made (Haghkhah et al, 2013;Lam, Shankar, Erramilli, & Murthy, 2004;Rezaei & Amin, 2013;Roustasekehravani & Hamid, 2014). Generally there is not a field of theory in loyalty that is undefined.…”