“Supply Chain—Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses

Abstract

This article provides educators in business schools with a new interdisciplinary experiential lab game called Supply Chain-Marketing (SC-Mark) Shark Tank game, which can be implemented in both Supply Chain Management (SCM) and Marketing courses. The SC-Mark experiential lab game is a real-life business environment simulation that explores complexities in advertising industry service supply chains. One hundred sixtyone undergraduate students participated in the game at two business schools over two semesters. The effectiveness of the game was measured and analyzed, qualitatively and quantitatively, based on text analysis of the feedback received from participating students. The results revealed five themes that helped student teams understand how advertising companies integrate and improve their service supply chains-buyer-supplier relationships, supply chain functions and operations, consumer focus and orientation, community focus, and overall risk management.

A Literature Review of Empirical Research on the Effects of Digital Games on Learning Styles and Multiple Intelligences / Pregled literature o empirijskim istraživanjima o utjecaju digitalnih igara na stilove učenja i višestruke inteligencije

“…They concluded that playing positively motivated students who preferred the sensorymotor learning style. Arora and Saxena Arora (2015) presented the interdisciplinary experimental laboratory game "SC-Mark" created for marketing and management training. Total of 161 students participated in the experiment during two semesters.…”

Course Design Process to Create a Coordinated, Experiential, Integrated Core Operations Management Course for Business Majors

“…One approach to achieve integration within a single course in OM/SCM core courses has been the use of various experiential simulations. In simulations analogous to the classic Beer Game (Sterman, 1989), student teams assumed the roles of different companies in 3‐ or 4‐tier supply chains (McKone & Bozewicz, 2003; Arora & Saxena Arora, 2015; Harnowo, Calhoun, & Monteiro, 2016). Focusing on service operations, McKone and Bozewicz (2003) simulated airline operations, and Arora and Saxena Arora (2015) simulated an advertising supply chain.…”

Possibilidades de Utilização dos Relatórios Gerenciais de um Jogo de Empresas Como Apoio a Aprendizagem de Análise das Demonstrações Contábeis

“…Verifica-se, portanto, que os jogos de empresas podem contribuir com os desafios da educação em contabilidade. Isso se justifica em resultados de pesquisas que evidenciam contribuição daqueles para: desenvolvimento de habilidades exigidas atualmente pelo mercado de trabalho (ROMERO; USART; OTT, 2015); pesquisa de temas diversos como métodos de ensino, estilos de aprendizagem, feedback (PETRIDIS et al, 2015); estudo de áreas diversas de uma organização (SAUAIA, 2013); interdisciplinaridade (ARORA; ARORA, 2015).…”