2018
DOI: 10.31686/ijier.vol6.iss8.1041
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Strategic Alignment

Abstract: Strategic alignment is a term used since the 1940s, in recent decades it has also been used in the management area. The objective of this study was to analyze the approaches of different researchers on the concept of strategic alignment and its use in companies. For this, a bibliometric research was carried out followed by bibliographical analysis, using the base of periodicals Web Of Science. The bibliometric research provided parameters and systematized the selection of articles related to the subject, as we… Show more

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Cited by 2 publications
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“…The results of this study are in line with the statement (Yudiono, 2017) from the results of research which states that management of this alignment must be conducted through an institutional establishment in a planned, integrated and sustainable manner by involving stakeholders. The same statement was also made by (Maria, Bianchini, Russo, & Sergipe, 2018) that strategic alignment can help in understanding the nature and patterns of inter-relationships between the destination and organization marketing domains, recognizing the need for any strategy of considering external and internal environments. Strategic management can be used as a focus in setting goals by SMK and industry (Kurniawan & Mahmudah, 2020).…”
Section: Strategic Managementmentioning
confidence: 93%
“…The results of this study are in line with the statement (Yudiono, 2017) from the results of research which states that management of this alignment must be conducted through an institutional establishment in a planned, integrated and sustainable manner by involving stakeholders. The same statement was also made by (Maria, Bianchini, Russo, & Sergipe, 2018) that strategic alignment can help in understanding the nature and patterns of inter-relationships between the destination and organization marketing domains, recognizing the need for any strategy of considering external and internal environments. Strategic management can be used as a focus in setting goals by SMK and industry (Kurniawan & Mahmudah, 2020).…”
Section: Strategic Managementmentioning
confidence: 93%
“…The concept of alignment corresponds with vocabulary such as integration, interdependence, integration, harmony and cohesion [23,24].…”
Section: Literature Reviewmentioning
confidence: 99%