Soft System Methodology Approach: Tourism Conceptual Model as the Identity of Bandung, Indonesia

Abstract

The Indonesian tourism sector has become one of government’s focus points because of its significant contribution to economic development on all levels, district/city, province, or national. As an Indonesian city, Bandung has a lot of tourism potential with its local cultural diversity. The purpose of this research is to develop a conceptual model design of tourism, especially in Bandung city as one of the cultural identity cities in West Java. A system thinking approach with qualitative analysis, known as the Soft System Methodology (SSM), is used in this research. Qualitative data collection techniques were carried out by a purposive sampling technique which was obtained from the results of in-depth interviews with stakeholders that included academics, representatives of the government, communities, and businesspeople in the tourism sector. The result of this research is a conceptual model design for Bandung city tourism as the identity of a cultural city, called as Sunda Culture Center (Sunda Centrum).

A Proposed Model of Value Co-Creation Through Multi-Stakeholder Collaboration in Domestic Product Development

“…(Creswell, 2013). The case study approach is carried out by focusing on an intensive and detailed case so that the results can describe the context comprehensively (Yin, 2013;Aldianto et al, 2020). "A single case study makes the writer have a deeper understanding of the exploring subject and richly can describe the existence phenomenon (Gustafsson, 2017)".…”

“…This research also used secondary data from the previous study, video documentary and IKKON program report 2016−2018. Key informants were chosen because they were considered to have in-depth knowledge and understanding of the case being studied (Aldianto et al, 2020). There are six key informants participated in this research.…”

A Combining Method for Systems Requirement of Knowledge - Based Medical Hazardous Waste

“…According to [15], the SSM has been widely used to help to problem-solve in many areas in research such as manufacture, industry, management, decision making, strategic planning, and so on. The SSM gives a framework to investigate a complex problem using System Thinking.…”

Розвиток Маркетингу В Туризмі Та Готельно-Ресторанному Бізнесі У Сучасних Умовах

“…По своїй сутності, маркетинг розвитку туризму та готельно-ресторанного бізнесу являє собою систему заходів та методів, які направлені на розповсюдження і імідж компанії [1][2][3][4][5][6][7].…”