The main objective of the study is to formulate a new approach of assessing economic security for industrial enterprises,
indicating a different approach from existing ones, to allow for the very specifics of economic activity, and to allow the use of qualitative
and quantitative indicators. We justified that the effectiveness of ensuring the economic security for industrial enterprises is determined by
the quality of the information basis for the actions of security entities. A methodological approach is proposed that provides for the determination
of the security level at three levels: “indicator – functional component – financial indicator” and allows to obtain reliable information about
the economic security of oil and gas, engineering and food industries by taking into account the specifics of their economic activities.
The aim of the study is to study the main challenges of marketing processes in the era of digitalization. It has been proven that life in the era of digitalization, when the number of wearable mobile devices and personal devices is growing rapidly, people are ready to openly share information about themselves, as well as consciously use content created by others. It is logical to imagine that every day people and devices jointly generate huge amounts of data that can now be effectively analyzed and used. This actualizes the chosen problem. It is characterized that digital technologies are developing at a significant pace, which means that in the near future everything that happens in the real world will be digitized and turned into a digital asset, whether we like it or not. In a decade, digital platforms will become an integral part of every economic process. It has been determined that modern digital technologies make it possible to make faster management decisions based on the analysis of sales results, to model various options for interacting with the consumer at all stages of this path. It has been proven that the Internet and the era of digitalization in general have unique advantages that allow companies to expand the boundaries of the market for their products, reduce the length of marketing channels and create all conditions for purchasing products with maximum customer value. As a result, itshould be noted that marketing process management in the era of digitalization is a kind of analysis, planning, implementation and control over the implementation of programs aimed at creating, maintaining and expanding profitable relationships with the buyer to achieve the goals of the socio-economic system. At a tactical level, marketing process management is linked to demand management, which in turn is linked to managing consumer relationships in the era of digitalization. Marketing processes cannot be implemented using old technologies. Marketing is now closely associated with the era of digitalization.
Доведено важливість дослідження особливостей розвитку маркетингу в туризмі та готельно-ресторанному бізнесі у сучасних умовах. Було визначено, що туризм та готельно-ресторанний бізнес за останні роки пережив багато проблем і мав не сприятливе середовище функціонування через негативний вплив КОВІД-19 та військові дії. Визначено сутність маркетингу в туризмі та готельно-ресторанному бізнесі у сучасних умовах. Встановлено основні особливості туризму та готельно-ресторанному бізнесі у сучасних умовах. Сформовано основні базові елементи моделі розвитку маркетингу в туризмі та готельно-ресторанному бізнесі у сучасних умовах. Охарактеризовано усі представлені базові елементи моделі розвитку маркетингу в туризмі та готельно-ресторанному бізнесі у сучасних умовах. Визначено ключові етапи розвитку маркетингу в туризмі та готельно-ресторанному бізнесі у сучасних умовах.
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