The methodological approaches to the assessment of the economic security of a travel company on the basis of quantitative and qualitative methods for assessing the components of the company's external and internal environment (PEST analysis) and statistical modeling were improved which allows increasing the objectivity of management decisions taking into account the peculiarities of the functioning of travel companies in Bulgaria. The process of the economic security management of a travel company, containing relevant stages and controls within the institutional, organizational, economic and informationalmotivational components was improved, which, unlike the existing ones, makes it possible to adapt to the needs of the market and the requirements of current legislation, as well as to increase the scientific soundness of making management decisions. The practical significance of the obtained results lies in the fact that scientific developments and proposals of the work was brought to the level of theoretical and methodological generalizations, methodological and practical recommendations for the economic security management of travel companies.
It is revealed that assessment of competitive advantages of retail enterprises has grown more essential in the conditions of European integration. Approaches to the choice of tools for assessing the competitive advantages of retail enterprises are studied. Their debatable nature, lack of consensus and impossibility of application in retail enterprises without adaptive transformations are revealed. The paper highlights the basic prerequisites for the development of a multi-criteria integrated assessment system: the dual nature of competitive advantages and suitability for a certain stage of their life cycle; specifics of content and typology of competitive advantages of retail trade enterprises as a consequence of the peculiarities of the industry. The authors develop a system for assessing the competitive advantages of retail enterprises with the differentiation of criteria and indicators by stages of the life cycle: establishment, implementation, development. The use of individual and generalized assessment indicators at each stage is substantiated. Economic and mathematical modelling is used to calculate generalizing indicators. It is proposed to use them to assess the competitive indicators of the enterprise: competitive potential, competitiveness and sustainable competitiveness. The system of assessment of competitive advantages at chain retail enterprises has been tested. It is confirmed that the results of research have been adopted by retail enterprises for implementation and have been used to develop measures for the creation, implementation and development of competitive advantages.
The article is aimed at developing a scientific-methodical approach to the identification of sources of competitive advantages, taking into account the specifics of enterprises in the retail trade sector. The development and transformation of approaches to identifying sources of competitive advantage within the institutional, market and resource concepts is considered. The main provisions of scientific thought on this problem are defined and the observance of the resource approach is substantiated. A methodical approach to identification of the existing sources of competitive advantages and potential of their development in retail enterprises is proposed. As a basis, the following general scientific principles are allocated: complexity, security, comparability, information sufficiency, orientation towards creating the bigger consumer value. The stages of implementation of evaluation-identification procedures are characterized. The directions of identification of the sources of competitive advantages are determined as follows: provision of labor and commodity resources, capital, level of management, capabilities of staff. The stage of formation of the information base is characterized. The choice of research objects is substantiated, taking into account the dual nature of competitive advantages and the sectoral specifics of trade enterprises. The quantitative and qualitative correspondence of both the potential and the realized advantages within each resource-competent plane of the enterprise’s potential is determined. The conditions for identifying sources of competitive advantages and their corresponding target development benchmarks are defined. The proposed methodical instrumentarium was tested at the trade network enterprises of the city of Kharkiv. The competitive position of enterprises according to available sources, the level of their involvement in the processes of creating competitive advantages are specified; recommendations on the ways of their formation and development are made.
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