Social network for the choice of tourist destination: attitude and behavioral intention

Kasim, H M; Abdurachman, Edi; Furinto, Asnan; Kosasih, Wibowo

doi:10.5267/j.msl.2019.7.014

Cited by 7 publications

(5 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The study by Hua et al [20] confirmed the power of social media as a decision-making tool to select a destination. Social media and its content improve awareness of a tourist destination [21,22]. In line with the previous researchers, Shyle and Hysi [23] point out that social media is a communication and marketing tool highly used by tourists to search destination information.…”

Section: Introductionmentioning

confidence: 56%

See 1 more Smart Citation

Social Media Usage by Generation Z in Pre-trip Planning

Dewi¹,

Gede²,

Kencanawati³

et al. 2021

Advances in Social Science, Education and Humanities Research

View full text Add to dashboard Cite

Tourism marketing practices have gradually changed into more digital, thanks to the invention of the Internet and Communication Technology. It alters the notion of word of mouth to electronic word of mouth through social media applications. This study aims to investigate the Generation Z perceptions toward the usage of social media and its features in the pre-trip planning decision-making process. Why Generation Z? The reason is this generation is raised in the Internet era and they never experienced non-Internet era. For the purpose of this research Generation Z are those who were born in 1995-2000. The study applied a qualitative approach by administered questionnaires for data collection to Generation Z and analysed employing the descriptive method. The results suggest that Generation Z used the Internet mostly for accessing photo and video sharing sites by 70% and 68% respectively. Generation Z took into account mostly the content of social media, online review groups, and online recommendation from friends and relatives in the information search stage. Interestingly, they trust positive comments in the online travel community for granted and willing to share their travel experiences on community sites. The fake social media content is undeniably existing and future researchers should pay attention to this negative side of social media.

show abstract

Section: Introductionmentioning

confidence: 56%

“…Similarly, Ly and Ly [19] revealed the significant influence of social media in the decision-making process. Additionally, social media as a tool to assist in deciding the tourist destination has been studied massively by academia to the name a few are [4,[20][21][22][23].…”

Section: Introductionmentioning

confidence: 99%

Social Media Usage by Generation Z in Pre-trip Planning

Dewi¹,

Gede²,

Kencanawati³

et al. 2021

Advances in Social Science, Education and Humanities Research

View full text Add to dashboard Cite

show abstract

“…Younger generations have attracted a lot of attention from researchers in this field. Empirical studies have noted how millennials, who are often referred to as the “internet generation”, are indeed more impacted and love using social media throughout travel; they rely heavily on what others say (Ana and Istudoor, 2019; Javed et al , 2020; Kasim et al , 2019; Killan et al , 2012). This is because they were born in an era of advanced technological developments (Pendergast, 2010) and are often referred to as “digital natives” (Armağan, 2013; Cohen et al , 2014), hence more adapted to the radical technological developments taking place (Liberato et al , 2018).…”

Section: Tourist’s Generation and Social Media Impactmentioning

confidence: 99%

Exploring the generational influence on social media-based tourist decision-making in India

Gulati

2023

IDD

View full text Add to dashboard Cite

Purpose This study aims to explore how social media affects decision-making among tourists and whether there is a potential effect of age, which is studied through generations. For this purpose, baby boomers, Gen X, Gen Y and Gen Z tourists are studied and real-time implications are offered. Design/methodology/approach The study adopts a descriptive and exploratory design where the conceptual model of social media-based decision-making is developed through a review of the literature. Quantitative analysis is conducted on primary data from 600 Indian tourists. This is done using a self-administered questionnaire adopted from Gulati (2022) after checking its validity and reliability. The statistical analysis for hypothesis testing is done using PLS-SEM path modelling on pooled data. To study the categorical moderating effect of generations, partial least squares multigroup analysis (PLS-MGA) is performed as a paired comparison on every successive generation. Findings After testing every successive younger generation with an older generation through PLS-MGA, none of the pairs found any significant differences in path coefficients, as the values obtained were 0.05 < p < 0.95 for all five paths (SM → NR, SM → IS, SM → E, SM → P, SM → PPB). This indicates all the generations behave in a similar manner irrespective of them being older or younger, and age does not moderate social media’s impact on decision-making among Indian tourists. Research limitations/implications The study establishes India as a unique geographical market and suggests tourism marketers to treat all generations at par, irrespective of age, as they behave and interact with social media in a similar manner. But, because this study is restricted to a single geographical location, i.e. India, further regions can be explored for global generalisation. Future research can also explore other demographics for combined, moderated analysis. Findings from the study suggest that marketers should ensure that equal attention is given to all generations as they engage with social media in a similar manner. Targeted marketing using artificial intelligence can help in ensuring custom ads. Personalisation according to generations can also facilitate greater purchases. Originality/value The study fills a major population and knowledge gap by exploring a topic that has been highly under-researched. Also, the study adopts an inclusive approach by analysing all the generations, both younger and older, to understand the potential effect of age on moderating the impact that social media has on tourist decision-making. Further, real-time suggestions and implications are offered to tourism marketers with special reference to the Indian tourism industry.

show abstract

“…Stoga je razumljivo da društveni mediji (uključujući društvene mreže) dobivaju značajnu pozornost u znanstvenim istraživanjima. Prepoznajući ulogu društvenih mreža u turizmu, različite studije otkrivaju njihov utjecaj na ponašanje potencijalnih turista (Kasim et al, 2019) i donošenje odluka o turističkom putovanju. Društvene mreže su stalan izvor informacija, bilo da je riječ o informacijama koje potencijalni turisti aktivno traže ili koje 'putuju' njihovim profilom kao objave drugih članova društvene zajednice, ili kao plaćeni i/ili neplaćeni oglasi na društvenim mrežama ili drugim društvenim medijima.…”

Section: Pregled Literatureunclassified

“…Rezultati njihovog istraživanja o utjecaju društvenih medija kroz različite sadržaje odabira destinacija, otkrivaju vidljivost utjecaje društvenih medija samo u specifičnim sadržajnim uvjetima te identificiraju tri kontekstualne dimenzije utjecaja društvenih medija: razinu angažiranosti društvenih medija, novost ili poznatost destinacije te složenost planiranih odluka. Ispitujući utjecaj objava na društvenim mrežama na odluke tisućljetnih (Gen Y) turista u odabiru destinacija kao i percepcije korisnika društvenih mreža prema informacijama dobivanih na društvenim mrežama dobivenim o turističkim destinacijama Kasim et al (2019) otkriva značajan doprinos društvenih medija oblikovanju odluka tisućljetnih turista u odabiru njihovih odredišta na turističkim putovanjima. Tome u prilog ide i istraživanje Di Pietro et al (2013) koje otkriva kako zabava koju pruža Facebook, kao i mogućnost traženja prijedloga od velikog broja iskusnih potrošača na jednostavan i zabavan način, motivira mlade ljude na aktivno participiranje u društvenim događanjima i davanje veće pozornosti turističkom proizvodu i usluzi promoviranih putem Facebooka.…”

Section: Pregled Literatureunclassified

The influence of social networks on the choice of tourism destination: The case of Kvarner

Radnić¹,

Perić²

2021

Bizinfo

View full text Add to dashboard Cite

The paper synthesizes previous research and the results of research conducted on a specific example - the tourist destination of Kvarner. Social networks have become an important tool in building the image of a tourist destination and recognition in the tourist market. Creating interesting content on social networks can influence the attraction of potential tourists to the destination, as well as sharing the content and visual materials of social network users who have already visited the destination. Therefore, the paper examines the extent to which visitors to the Kvarner tourist destination use social networks as a source of information and how much they influence the choice of the Kvarner tourist destination as their holiday destination. The results of the research show that social networks significantly influence the decision of tourists to choose a tourist destination in Kvarner as a holiday destination, but to a lesser extent than the decisions of tourists visiting other coastal regional destinations. Therefore, additional efforts are needed to popularize Facebook and Instagram pages among potential tourists.

show abstract

Social network for the choice of tourist destination: attitude and behavioral intention

Cited by 7 publications

References 8 publications

Social Media Usage by Generation Z in Pre-trip Planning

Social Media Usage by Generation Z in Pre-trip Planning

Exploring the generational influence on social media-based tourist decision-making in India

The influence of social networks on the choice of tourism destination: The case of Kvarner

Contact Info

Product

Resources

About