Social media is one of the most important elements in the process of industry 4.0. It has transformed itself into not just a platform for social interactions, but into a powerful marketing tool. People posting pictures or information through social media will likely influence others seeing it. This research investigates the impact of social media postings on millennial (Gen Y) tourists' decision in choosing destinations, as well as the perceptions of social media users toward the information they gather from the social media about the tourism destinations. World Travel and Tourism Council in its release in 2018 revealed that tourism industry represents 10.4% of total global GDP. The industry has also contributed 20% of new jobs globally created in the last decade. The findings from samples taken from respondents in greater Jakarta (Jakarta, Bogor, Depok, Tangerang and Bekasi) show that social media contributes significantly on shaping the millennial tourists' decision in choosing their holiday destinations.
Continuance intention to use a product or service is essential for digital video platforms to have a sustainable business. Apart from the video itself, continuous use of the service is heavily influenced by the consumers’ experiences of the service. Digital literacy is one of
the key components in use of any digital service, as well as the digital ecosystem itself. This research finds that users’ digital experiences are heavily impacting the continuance intention to use a digital video service. However, the impacts from digital literacy and digital ecosystem,
while significant, are not very dominant in shaping the user’s experience.
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