2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI) 2018
DOI: 10.1109/wi.2018.00009
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Social CRM in Digital Marketing Agencies: An Extensive Classification of Services

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Cited by 10 publications
(4 citation statements)
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“…with customers more actively so they can maintain what is expected by the Malaysian Higher Education Institute (Hamid et al, 2018)A broad classification of services using CRM can help in the development of a literature related to the topic and can also be used as a reference, evaluation, and problem solving that has to do with Social CRM. And this social CRM also has an impact on the industry in industrial integration and also information in the field of education which results in a form of service that is in line with the wishes of the customer (Barata, Viana, Reinhold, Lobato, & Alt, 2018).The characters and conditions in the device have great value in getting the desired results. authenticate files from searching for files needed to have a good customer relationship management application.…”
Section: Methodsmentioning
confidence: 99%
“…with customers more actively so they can maintain what is expected by the Malaysian Higher Education Institute (Hamid et al, 2018)A broad classification of services using CRM can help in the development of a literature related to the topic and can also be used as a reference, evaluation, and problem solving that has to do with Social CRM. And this social CRM also has an impact on the industry in industrial integration and also information in the field of education which results in a form of service that is in line with the wishes of the customer (Barata, Viana, Reinhold, Lobato, & Alt, 2018).The characters and conditions in the device have great value in getting the desired results. authenticate files from searching for files needed to have a good customer relationship management application.…”
Section: Methodsmentioning
confidence: 99%
“…Já os estudos de mídias sociais baseiam-se, sobretudo, na análise do conteúdo gerado pelos usuários (do inglês UGC -User Generated Content) [10,11,27]. O UGC assume diferentes formas, como tweets, atualizações de status do Facebook e vídeos no Youtube, bem como comentários em sites de notícias ou reviews de produtos [28,29].…”
Section: Análise De Redes E Mídias Sociaisunclassified
“…Com base nos resultados, algumas implicações práticas foram visualizadas: i) é possível acompanhar os concorrentes analisando automaticamente o conteúdo publicitário das mídias sociais; ii) o classificador pode ser incorporado em um sistema de suporte à decisão, auxiliando na mensuração do engajamento do usuário e no desenvolvimento de novas estratégias de marketing; iii) o classificador também pode apoiar a análise do engajamento do usuário de acordo com as demandas atuais do mercado por gerenciamento comunitário nos setores de energia e outros. Estes são serviços bem conhecidos fornecidos por agências de marketing digital (BARATA et al, 2018), que podem ser aprimorados pelo classificador obtido.…”
Section: -Estrutura Experimentalunclassified