Social Commerce: Foundations, Social Marketing, and Advertising

Turban, Efraim; Whiteside, Judy; King, David B.; Outland, Jon

doi:10.1007/978-3-319-50091-1_7

Cited by 8 publications

(21 citation statements)

References 4 publications

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“…This information is freely available online and generates open data (Pantano et al, 2017). Internet content expands its capabilities by providing a diverse portfolio of embedded applications to meet user needs for new experiences (Tung et al, 2014), including comments on past experiences and recommendations for future bookings (Turban et al, 2015). Internet content is not only used as an advertising tool, but is also used for digital marketing, sales promotion, and even in personal sales (Radosavljević & Ljubisavljević, 2020).…”

Section: Discussionmentioning

confidence: 99%

Influence of internet content on tourists decision to visit a cultural tourism destination

Dramićanin

Sančanin

2020

Bizinfo

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Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.

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Section: Discussionmentioning

confidence: 99%

Influence of internet content on tourists decision to visit a cultural tourism destination

Dramićanin

Sančanin

2020

Bizinfo

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“…Turban, King, Lee, Liang and Turban [5] collected 22 different definitions of social e-commerce, concluding the following characteristics of social e-commerce: reputation, credible suggestions, and friends to help buy. Social e-commerce has the three crucial attributes of media attribute, social attribute, and business attribute.…”

Section: Social E-commercementioning

confidence: 99%

“…Social business is a means with which users can interact by releasing content to make enterprises achieve network sales [4]. The main purpose of social e-commerce interaction is to share, comment, and display goods that spread by word of mouth [5].…”

Section: Introductionmentioning

confidence: 99%

Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce

2019

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Social e-commerce has steadily emerged as a current trend for an enormous amount of Internet users. Despite the popularity and prevalence of social e-commerce, many users hesitate to disclose their information due to privacy concerns. This resistance from users impedes the development of social e-commerce enterprises. In order to help enterprises collect more user information and establish better development strategies, this research builds on the Privacy Antecedent-Privacy Concern-Outcomes (APCO) model and the theory of privacy calculus. This research investigates how the privacy antecedents of hot topic interactivity and group buying experience influence users’ privacy concerns and perceived benefits as well as how to further influence users’ information disclosure behavior. The results from 406 questionnaire responses indicate that hot topic interactivity and group buying experience have significant negative impacts on privacy concerns and significant positive impacts on perceived benefits. Privacy concerns negatively influence the behavior of information disclosure while perceived benefits positively influence the behavior of information disclosure. Based on these results, social e-commerce enterprises should promote users’ behaviors of hot topic interactivity and group buying to stimulate users’ information disclosure behavior.

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“…At an academic level, universities play an essential role in communicating and disseminating the scientific and cultural achievements that give prestige and visibility to research projects. With the evolution of the web, there have been considerable challenges in terms of marketing strategies [2], which are used to create collaborative networks in both educational and business areas, for the recruitment of students and professionals to improve the positioning and reputation of institutions that promote knowledge and economic development. According to the parameters indicated, [3] web accessibility has become a key indicator.…”

Section: Introductionmentioning

confidence: 99%

“…As a case study, the researchers selected 30 universities in Latin America, where there are approximately 3,695 universities ranked, according to the January 2019 Edition 2019.1.2. 2 Additionally, the evaluators included 10 higher-ranked websites, according to Alexa. 3 Alexa Internet, Inc. is a subsidiary of Amazon.com that provides commercial web traffic data and analysis of 30 million websites.…”

Section: Introductionmentioning

confidence: 99%

A Heuristic Method to Evaluate Web Accessibility for Users With Low Vision

2019

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Checking the accessibility of a website is a significant challenge for accessibility experts. Users who suffer from age-related changes, such as low vision, poor hearing, and diminishing motor skills, among others, have problems accessing the services offered by the web. Currently, there are qualitative and quantitative methods to check if a website is accessible. Most methods apply automatic tools because they are low cost, but they do not present an ideal solution. Instead, heuristic methods require manual support that will help the expert to assess accessibility by establishing severity ranges. This research used a modification of the Barrier Walkthrough method proposed by Giorgio Brajnik considering the Web Content Accessibility Guidelines 2.1. The modification consisted of including persistence to determine the severity of an accessibility barrier. This method enabled the measurement of the accessibility of websites to test a new heuristic process and to obtain sample data for analysis. The method was applied to 40 websites, including those of 30 universities in Latin America, according to the Webometrics ranking, and 10 websites among the most visited, according to Alexa ranking. With this heuristic method, the evaluators concluded that although a website is in a high-ranking position, this does not imply that it is accessible and inclusive. However, the manual method takes too long, and it is therefore too costly to solve accessibility problems. This research can serve as a starting point for future studies related to web accessibility heuristics.INDEX TERMS Accessibility, assessment, barrier walkthrough, evaluation, heuristic method, low vision, website, web content accessibility guidelines (WCAG) 2.1.

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Social Commerce: Foundations, Social Marketing, and Advertising

Cited by 8 publications

References 4 publications

Influence of internet content on tourists decision to visit a cultural tourism destination

Influence of internet content on tourists decision to visit a cultural tourism destination

Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce

A Heuristic Method to Evaluate Web Accessibility for Users With Low Vision

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