“…There have been different research results on the relationship between market orientation, transformational leadership, and partnership strategy on organizational performance. Market orientation has a positive effect on organizational performance (Sutapa, Mulyana, & Wasitowati, 2017;Hussain, Rahman, & Shah, 2016;Zainal, Parinsi, Hasan, Said, & Akib, 2018;Udriyah et al, 2019;Hasan, Musa, Azis, & Tahir, 2020;Sampaio, Hernández-MogollĂłn, & Rodrigues, 2019). However, some explain that market orientation negatively influences organizational performance (Ho, Nguyen, Adhikari, Miles, & Bonney, 2018;Acosta, Crespo, & Agudo, 2018;DeshpandĂ©, Farley, & Webster Jr, 1993;Greenley, 1995).…”