Market Orientation, Transformational Leadership, Partnership Effects on Organizational Performance: Competitive Advantage as a Mediator

Abstract

Market orientation, transformational leadership, and partnership strategy effects on organizational performance mediated by competitive advantage in non-profit private universities are not widely discussed and well understood. The research aimed to describe the implementation of market orientation, transformational leadership, and partnership strategy, competitive advantage, and organizational performance. The research also analyzed the effects of the independent variables (market orientation, transformational leadership, and partnership strategy) and intervening variable (competitive advantage) on the dependent variable (organizational performance). The research applied a quantitative method. The respondents were 38 rectors or vice-rectors from private universities using simple random sampling. The data were analyzed using the PLS technique. The results show that all independent variables have positive effects on competitive advantage, except partnership strategy. Competitive advantage also has a positive effect on organizational performance. The practical research implication is that human resources in universities must have excellent service-oriented. They need to communicate well and coordinate to deliver better service to the students to be competitive and achieve better performance. In conclusion, to increase the university performance, the university leaders need to encourage all employees and faculty members to deliver the best service to the stakeholders of the universities and coordinate well across units to discuss issues and share ideas to solve the problems they have in service delivery. Then, the employees and faculty members will know what to improve and provide, and private universities will be much more competitive because of their reliable resources and capabilities.

influence of market orientation and entrepreneurship orientation in achieving hospital performance

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Gaining a Competitive Advantage Through Green Human Resource Management Practices: The Case of Egyptian Hotels

“…According to Lazenby, (2018) defined competitive advantage as when a company possesses something that its rivals do not, including the edge a business has over others within the same sector or industry. Additionally, Muis & Isyanto (2021), defined competitive advantage as an organization's ability to acquire, integrate, and reconfigure its resources in response to evolving and changing customer demands.…”

Analisis Kinerja Bisnis Umkm Pembudidayaan Ikan Lele Di Kecamatan Tabanan Pada Pandemi Covid-19

“…Orientasi pasar adalah perspektif bisnis dimana berfokus pada pelanggan sebagai titik sentral dari semua keseluruhan operasi perusahaan (Puspaningrum, 2020). Oleh karena itu, dalam orientasi pasar bagaimana memenangkan persaingan untuk menciptakan keunggulan kompetitif dan nilai-nilai pelanggan dalam memberikan layanan yang sangat baik, dengan koordinasi yang baik pula pada seluruh unit perusahaan (Muis & Isyanto, 2021). Adapun beberapa penelitian yang menunjukkan hasil hubungan positif antara orientasi pasar terhadap kinerja bisnis (Ismail et al, 2019;Ali et al, 2020;Purwianti, 2021).…”