Persepsi Konsumen Terhadap Bauran Promosi (Promotional mix) pada Matahari Department Store Bengkulu

Putri, Seprianti Eka

doi:10.33369/insight.9.1.45-54

Cited by 10 publications

(13 citation statements)

References 0 publications

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“…Beberapa pengaruh Electronic Word of Mouth terhadap Digital Marketing disampaikan oleh (Bahi et al, 2020;Effendi et al, 2020;Kamilah, 2020;Pambagyo & Karnawati, 2020;Pang, 2021;Wulandari et al, 2021). Maka, hipotesis pertama dalam penelitian ini yakni: H1 : Terdapat pengaruh Electronic Word of Mouth terhadap Digital Marketing Beberapa pengaruh promosi terhadap Digital Marketing disampaikan oleh (Bala & Verma, 2018;Effendi et al, 2020;Parsad et al, 2021;S. E. Putri, 2020;Wulandari et al, 2021;Zafar et al, 2019).…”

Section: Hipotesis Penelitianunclassified

Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)

Rahmawati

2023

j.econom.buss.asea

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This study aims to analyze the role of digital marketing, promotion and price on impulse buying through digital marketing as a mediating variable (Study on E-commerce Shopee). The population of this research is Shopee customers. The data analysis method was using Stuctural Equation Modeling (SEM) using SmartPLS version 3.0 software. The results showed that Electronic Word Of Mount, Promotion and Price had a positive and significant effect on Impulse Buying. Digital Marketing mediates Electronic Word Of Mount, Promotion and Pricing on Impulse Buying

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Section: Hipotesis Penelitianunclassified

Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)

Rahmawati

2023

j.econom.buss.asea

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“…Dalam proses komunikasi pemasaran terpadu membutuhkan sebuah gambaran besar dalam merencanakan pemasaran dan juga program promosi dengan mengkoordinir fungsi komunikasi-sebagai contoh periklanan, respon langsung, sales promotion dan public relations. [4] Dengan mengacu pada definisi tersebut maka dalam strategi komunikasi pemasaran mencakup adanya perencanaan komunikasi, pelaksanaan hingga evaluasi komunikasi pemasarannya. Ketiga Langkah tersebut perlu diimplementasikan agar sesuai dengan tujuan perusahaan.…”

Section: Pendahuluanunclassified

“…Informan yang mengalami langsung berkenaan dengan bidang komunikasi pemasaran di perusahaan AC Pro . (4). Informan menyatakan bersedia diwawancarai.…”

Section: Metodeunclassified

Implementasi Strategi Komunikasi Pemasaran Produk Cawang AC Pro PT Gobel Dharma Nusantara di Masa Pandemi Korona

Kartikawati

2021

lugas

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The research focused on the implementation of marketing communication strategy on Cawang Pro Air Conditioning Product at PT Gobel Dharma Nusantara during the corona virus pandemic . Since the corona virus (covid-19) pandemic has spread to almost all corners of the world, has hit the business of goods and services. Many companies must quickly adapt to this condition and also very tight business competition in Air Conditioning products. PT Gobel Dharma Nusantara must adjust to these conditions to anticipate the product disappearing from the market, which is caused by the health crisis. The theoretical framework used in this study is the concept of marketing communication, model concept, marketing communication strategy, online media utilization and AISAS theory. This research was qualitative research with a case study method. The results showed that the implementation of the marketing communication strategy at PT. Gobel Dharma Nusantara have done 3 strategic steps. The first step is planning communication marketing including determining marketing communications objectives, setting a marketing communications budget, and determining the development of marketing communications programs. The second step is executing on marketing communications by changing the tools and elements of marketing communications digitally. The third step is evaluating. Thus, the entire implementation of marketing communications is carried out continuously so that the company continues to exist in the midst of the corona virus pandemic situation

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“…Seiring semakin banyak konsumen yang senang menggunakan kemudahan pembayaran dalam sistem pembiayaan, berbagai lembaga keuangan baik bank ataupun non bank telah hadir untuk memudahkan perencanaan finansial, dalam pembelian barang secara non tunai. Dalam persaingan yang semakin ketat, perusahaan tidak hanya dapat mengandalkan peningkatan mutu dan pengembangan produk jasa semata, walaupun berkualitasnya suatu produk, bila konsumen belum pernah mengetahuinya dan tidak yakin kalau produk tersebut akan berguna bagi mereka, maka mereka tidak akan pernah membelinya (Putri, 2011).…”

Section: Pendahuluanunclassified

Pengaruh Bauran Pemasaran 7P Terhadap Persepsi Konsumen PT Home Credit Indonesia

Indriyati¹,

Daryanto

Oktaviani

2018

JABM

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The happier the customers in using the payments through the system of financing, the more intense the competition has become among finance companies. Therefore, the management needs to consider the factors of marketing mix to determine the appropriate sales strategy. This research aimed to comprehend and analyze the marketing mix and its effect on consumer perceptions, and develop appropriate marketing mix strategy in affecting consumers. The method used in this research was linear regression analysis by using software. The primary data used were collected using Likert scale questionnaire. The results of this research showed the marketing mix variables affecting consumer perception included. the variables of location and convenience. Both affecting variables are referenced to assist consumers and increase their satisfaction and comfort.

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Persepsi Konsumen Terhadap Bauran Promosi (Promotional mix) pada Matahari Department Store Bengkulu

Cited by 10 publications

References 0 publications

Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)

Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)

Implementasi Strategi Komunikasi Pemasaran Produk Cawang AC Pro PT Gobel Dharma Nusantara di Masa Pandemi Korona

Pengaruh Bauran Pemasaran 7P Terhadap Persepsi Konsumen PT Home Credit Indonesia

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