Abstract:The research focused on the implementation of marketing communication strategy on Cawang Pro Air Conditioning Product at PT Gobel Dharma Nusantara during the corona virus pandemic . Since the corona virus (covid-19) pandemic has spread to almost all corners of the world, has hit the business of goods and services. Many companies must quickly adapt to this condition and also very tight business competition in Air Conditioning products. PT Gobel Dharma Nusantara must adjust to these conditions to anticipate … Show more
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