Perceived Ease of Use Dan Perceived Usefulness Terhadap E-Commerce Intention Melalui Aplikasi Online Shop Pada Mahasiswa Di Surabaya

Abstract


 
 
 Pertumbuhan e-commerce yang pesat dalam kurun waktu 4 tahun terakhir menjadi peluang bisnis yang sangat potensial di Indonesia. Peluang tersebut dapat menjadi alternatif solusi bagi pengangguran di Indonesia yang meningkat pada tahun 2017. Namun melihat bahwa industri digital tergolong industri yang padat modal, perlu kemudian kiranya dikaji kembali arah pemanfaatan peluang tersebut. Fokus dari penciptaan lapangan kerja sebaiknya tidak pada penciptaaan platform-platform e-commerce yang semakin banyak, namun pada bagaimana calon pelaku bisnis dan pelaku bisnis yang sudah ada dapat memanfaatkan platform-platform e- commerce tersebut. Penelitian ini bertujuan untuk menguji pengaruh perceived ease of use danperceived usefulness terhadap e-commerce intention melalui aplikasi online shop di Surabaya. Sampel yang digunakan dalam penelitian ini adalah mahasiswa. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuisioner sebagai instrumen. Hubungan antar variabelnya kemudian diuji menggunakan partial least square dengan software smartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif signifikan perceived ease of use terhadap e- commerce intention dan pengaruh positif signifikan perceived ease of use terhadap perceived usefulness. Pengaruh perceived usefulness terhadap e-commerce intention ditemukan positif namun tidak signifikan.
 
 
 

The effect of college students’ technology acceptance on e-commerce adoption

“…This finding was consistent with the previous research that showed the positive significant impact of perceived ease of use and attitude towards e-commerce intention (Almaimouni et al, 2014;Bennani & Oumlil, 2014;Hoque et al, 2015;Isaac et al, 2017;Suryawirawan, 2019). Although the result on perceived usefulness found to be inconsistent with the aforementioned extant corpus, some of the previous findings still showed similar results (Letchumanan & Muniandy, 2013;Suryawirawan, 2019). This result implied that rather than the usefulness of an application, the easiness of it and attitude towards it were the variables that determined its adoption.…”

“…Lastly, among the antecedents of e-commerce adoption in this study, only perceived usefulness produced insignificant result, while perceived ease of use and attitude showed significant impact towards e-commerce adoption. This finding was consistent with the previous research that showed the positive significant impact of perceived ease of use and attitude towards e-commerce intention (Almaimouni et al, 2014;Bennani & Oumlil, 2014;Hoque et al, 2015;Isaac et al, 2017;Suryawirawan, 2019). Although the result on perceived usefulness found to be inconsistent with the aforementioned extant corpus, some of the previous findings still showed similar results (Letchumanan & Muniandy, 2013;Suryawirawan, 2019).…”

“…The results shows that perceived ease of use has a positive impact on perceived usefulness. Consistent with previous research (Almaimouni et al, 2014;Bennani & Oumlil, 2014;Isaac et al, 2017;Suryawirawan, 2019), perceived ease of use played a significant role in defining perceived usefulness, where the degree of usefulness on an application relied on the easiness of using it. The previous statement implied that towards individuals, an application would only feel useful if it was easy to use.…”

“…If a technology felt challenging to use, it would negatively affect their performance (Davis et al, 1989). Consistent with the previous statement regarding the relationship between TAM and technology usage intention, there is also a strong positive relationship between perceived ease of use and technology adoption (Abdullah et al, 2016;Al-Gahtani, 2016;Hoque et al, 2015;Suryawirawan, 2019).…”

“…This statement came from a theory that if a system could not help someone with their work, then it would not be accepted, regardless of any given effort (Robey, 1979). Previous studies stated positive relation between perceived usefulness and technology adoption, which is specific to e-commerce usage (Abdullah et al, 2016;Al-Gahtani, 2016;Hoque et al, 2015;Suryawirawan, 2019).…”