The effect of college students’ technology acceptance on e-commerce adoption

Abstract

This study aims to investigate e-commerce adoption using extended technology acceptance model (TAM) by adding self-efficacy and anxiety. The research samples included 233 undergraduate students were collected using an online survey form distributed through chat groups and social media. The collected data were analysed using partial least square-structural equation modelling (PLS-SEM) to investigate the proposed hypotheses in the model. This study found that self-efficacy has no impact towards perceived usefulness, self-efficacy has positive significant impact towards perceived ease of use, anxiety has no impact on both perceived usefulness and perceived ease of use, perceived usefulness has positive significant impact towards attitude, perceived ease of use has no impact towards attitude, perceived ease of use has positive significant impact on perceived usefulness, perceived usefulness has no impact towards e-commerce adoption, perceived ease of use has positive significant impact towards e-commerce adoption, and attitude has a positive significant impact towards e-commerce adoption. These findings further confirmed that TAM not only could be used to predict e-ticketing, e-learning, e-payment, and e-commerce purchase adoption but also e-commerce entrepreneurship. This study also further confirmed that the relationship between extended variable such as self-efficacy and anxiety with TAM variables might vary according to where the investigation was being held.

Student Entrepreneurship Intention amidst the Covid-19 Pandemic: An Extended Systemic Entrepreneurship Intention Model Approach

“…Dalam memprediksi niatan seseorang untuk menjadi entrepreneur, sejumlah penelitian terdahulu mengkaitkan entrepreneurial intention dengan model theory of planned Behavior (Gorgievski et al, 2018;Joensuu-Salo et al, 2020;Suryawirawan et al, 2021) atau technology acceptance model bila penelitian dilakukan secara spesifik terhadap kegiatan wirausaha melalui media elektronik atau e-commerce (Bennani & Oumlil, 2014;Ndubisi et al, 2001;Suryawirawan, 2021). Terkait entrepreneurial intention dimasa pandemi covid-19, penelitian ini menggunakan model systemic entrepreneurship intention yang terdiri dari variabel perceived convenience, risk tolerance, perceived feasibility dan entrepreneurial intention (Valencia-Arias et al, 2012).…”

“…Sehingga kemudian dapat disimpulkan bahwa pada konteks penelitian ini, semakin tinggi perceived feasibility maka semakin tinggi kepercayaan diri mahasiswa dalam memilih entrepreneur sebagai karir mereka setelah lulus. Hal ini juga dibuktikan oleh serangkaian penelitian terdahulu terkait entrepreneurial intention, baik yang menggunakan istilah operasional self-efficacy (Suryawirawan, 2021;Younis et al, 2021;Yousaf et al, 2021) maupun perceived feasibility (Ahmad et al, 2019;Aloulou, 2021;Bui et al, 2020) dan juga penelitian yang menguji korelasi antara perceived feasibility dan entrepreneurial intention (Díez-Echavarría et al, 2019;Valencia-Arias et al, 2012). Berdasarkan paparan diatas, penelitian ini akan melakukan pengujian lebih lanjut terhadap pengaruh perceveid feasibility terhadap entrepreneurial intention.…”